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MMA Smarties to announce winners on Nov 27

This year’s Smarties will honour marketers who have played a pivotal role in shaping the future of modern marketing and leveraged mobile applications to effectively deliver impressive results

The Mobile Marketing Association (MMA) has announced the Smarties shortlist and the winners will be unveiled at the Smarties India awards ceremony being held virtually on November 27, 2020.

In its ninth edition, the MMA Smarties is the world’s only global mobile marketing awards programme celebrating outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.

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This year’s Smarties will honour marketers who have played a pivotal role in shaping the future of modern marketing and leveraged mobile applications to effectively deliver impressive results. New this year, the “Winning from Home” category pays tribute to the marketers who have beaten all odds and obstacles of working from home during a global pandemic to deliver creative and innovative ideas.

“Mobile continues to be a disruptive force, even more so with our increased reliance on it,” said Moneka Khurana, Country Head, India. “Our special category at this year’s Smarties recognised innovative marketing who successfully adapted to changing consumer behaviour and during these extraordinary times, and embraced disruptive ideas, creatives and campaigns to showcase compelling results.”

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