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Eros Now paid subscriber base up 24% during the lockdown

Partnership with Microsoft and Paytm, and launch of originals help the OTT platform add more paid viewers

Eros STX Global Corporation announced Thursday that its OTT platform Eros Now has reached 36.2 million paid subscribers and 211.5 million registered users worldwide as of September 30, 2020. This represents 6.9 million net new paid subscriber additions over the past six months.

This subscriber growth has been powered by our investment in technology and our larger partnership with Microsoft, the company said in a press release.

Another major attribute of the growing popularity of Eros Now has been the Eros Now Original Series. According to the company’s press statement, the recently released and critically acclaimed original series ‘Flesh’, starring Swara Bhaskar, generated the highest ever time spent viewing by Eros Now consumers – more than any other original series launched on Eros Now so far. Overall engagement on the Eros Now platform has increased dramatically so far this year and is approximately double the “pre-lockdown” engagement.

The OTT app has also partnered with Paytm for cashback offer to subscribers.

Ali Hussein, CEO, Eros Now, said, “Eros Now’s strategic market expansion and its massive content library has resulted in phenomenal growth in 2020, a year which is witnessing unequalled digital disruption. We at Eros Now are committed to cater to the increasing global demand for online video streaming and play a pivotal role in the evolving dynamics of the SVOD ecosystem. We are continuously mapping the scope for growth in the OTT market to re-establish our leadership position globally.”

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