Madison Media wins media AOR of RSH Global

Madison Media has announced that it has won the media AOR of RSH Global. The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based in Kolkata.

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Joy Personal Care is the flagship brand of RSH Global and one of the major brands in the skincare industry of our country. The brand offers quality skincare products at an affordable price point with key markets in the Hindi heartland. The brand is also in the process of sprucing up new markets starting with West Bengal and Maharashtra.

Joy recently signed Kriti Sanon as the brand ambassador for its facewash category and unveiled their new campaign for their Lemon and Charcoal Facewash.

Sunil Agarwal, Chairman, RSH Global, said, “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media and digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.”

Poulomi Roy

Poulomi Roy, CMO, RSH Global, added, “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in-depth understanding of the consumer of our country will be able to develop a robust media and digital strategy for our brand and add momentum to all our marketing initiatives.”

Sam Balsara

Sam Balsara, Chairman, Madison World, said, “I am super excited to partner with RHS Global, a young ambitious company operating successfully in the tough beauty segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.”

Vikram Sakhuja

Vikram Sakhuja, Group CEO, Madison Media and OOH, said, “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their Media agency. Looking forward to a growth-filled partnership.”

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