Embarking on a new journey together, global high-end motorcycle manufacturer Harley-Davidson and Hero MotoCorp, the worldâ€™s largest maker of motorcycles and scooters in terms of unit volumes, announced that the two will ride together in India.
Per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell Parts & Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero MotorCorpâ€™s existing dealership network in India.
As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.
These actions are aligned with Harley-Davidsonâ€™s business overhaul, The Rewire, and the companyâ€™s announcement in September to change its business model in India.
This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp.