Capgemini has launched a bold and active brand platform for its clients and its communities: ‘Get the future you want’. The new brand platform reflects the zeitgeist of current times where world events and rapid digital transformation require people to look at how they can leverage technology to define the future they want, a future that is inclusive and sustainable.
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“Our new brand platform is more than a tagline. It captures the spirit and energy of Capgemini and conveys our optimistic vision of the future,” said Aiman Ezzat, CEO of the Capgemini Group. “We are conscious that technology is now a critical enabler to almost every transformation of business and society. However, with this potential comes a great responsibility to leverage it in a human way to energise people and businesses. Our clients need to know that they have a business partner at their side, to help them define their future through technology and make it a reality. For our team members, we help them to define their careers and achieve their personal objectives. That is our focus; to help our clients, our people, and our communities get the future they want.”
‘Get the future you want’ appeals to organisations looking for a business partner they can trust, as much as it does to those who want to work for a responsible organisation that empowers them. It builds on what Capgemini is recognised for today: its business and industry relevance, its deep and long-term technology experience and its passion for people. It gives visibility to the Group’s commitment to inclusiveness and sustainability.
Virginie Regis, Chief Marketing and Communications Officer and member of the Group Executive Committee at Capgemini, said, “Our new brand platform captures the spirit of our people. The planned creatives will demonstrate Capgemini’s ability to understand the key challenges its clients are facing — from the role of technology in their business to the impact they have on the environment. Through our global advertising campaign and integrated communication activities, we want our teams, our clients, and our partners to feel that change can happen the way they want it to, and that we will help them achieve it.”
This platform will showcase how Capgemini will advance the digital consumer experience, accelerating intelligent industry and transforming enterprise efficiency, leveraging its deep expertise in cloud and data. The expression of the brand promise will be represented across a variety of media platforms to reach Capgemini’s target market of CxOs and top talent, each and every time with people at its heart. It will be featured in two waves, first in a global advertising campaign on CNBC until the end of the year, complemented by targeted promotion across social media platforms. This will be augmented by a series of high-profile homepage takeovers in leading media within Capgemini’s key geographies throughout November.
Capgemini deals in consulting, digital transformation, technology, and engineering services. The group addresses the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms.
Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organisations to realise their business ambitions through an array of services from strategy to operations. A multicultural company of 265,000 people in nearly 50 countries, Capgemini’s purpose is to unleash human energy through technology for an inclusive and sustainable future.
To find out more and experience the ‘Get the future you want’ creative assets visit: https://www.capgemini.com/resources/get-the-future-you-want
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