SoCheers, a digital-first marketing and advertising agency based in Mumbai, has announced the appointment of Yogesh Bhusare as its Creative Group Head, Design. Bhusare will lead the team of designers at SoCheers and will report to Mehul Gupta, Co-founder and CEO.
Previously a Creative Supervisor at FCB Interface, Bhusare has built a credible design profile over the last six years. Before joining SoCheers, he has had interesting stints at mainline agencies such as Taproot & Leo Burnett wherein he contributed to clients such as The Times of India, SetWet, Jeep, Amazon Fashion, Make in India, STartup India, Airtel, Sula Fest, Mahindra Rise, HPCL, Budweiser, ForeverMark to name a few. He has a keen interest in designing spaces and wall murals, and he’s done a lot of creative projects for brands such as Audi, Bajaj, Zostel to name a few. His most iconic project has been the one he did for Audi and designing work for Domestic Airports.
His creative work has been recognised for his work by various publications and he was ranked under Top 30 Indian illustrators in 2018. Apart from his work, Bhusare has a second love, which is traveling — he loves to explore and wishes to roam the world someday.
At SoCheers he will be working on all the key clients and will be leading the team to being recognised as a creatively-strong agency.
Gupta said, “Yogesh is the missing piece to our talented design team at SoCheers. His experience at understanding the creative requirements of a brand and giving out something that works strategically as well as creatively is his key strength. He has synced in perfectly with our culture and with the team and is working towards honing their best skills. We welcome him to our SoCheers family and look forward to executing some kickass design-first campaigns this year.”
Bhusare said, "I am excited to join SoCheers and the young brilliant minds that encompass my team here. I am looking forward to bringing my mainline experience and utilising this creative approach to digital-first campaigns. My time here has already got me into the deep of things and the growth curve here looks exciting. We are ready to scale up our creative-edge and take SoCheers to a whole new level."