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Grey India merges with AutumnGrey, appoints Anusha Shetty as the Chairman and Group CEO

Sandipan Bhattacharyya promoted to Managing Director and CCO

(L) Anusha Shetty and Sandipan Bhattacharyya (R)

Unveiling a new structure and go to market strategy in India, Nirvik Singh, Global COO, Grey group, and Chairman and CEO, Grey AMEA, has announced the merger of Grey and AutumnGrey.

Singh said, “In this new decade, I firmly believe that our clients’ needs will be best served by an organisation and structure that puts creativity, data and all things digital at the heart of our offering. I am therefore delighted to announce the merger of Grey, one of India’s leading Creative agencies and AutumnGrey – arguably one of the country’s most respected digital/data companies.”

Anusha Shetty, CEO AutumnGrey, a digital-first leader and trailblazer, has been appointed Chairman and Group CEO, Grey Group India. Shetty is known for her relentless passion in developing and driving client business. Under her leadership, AutumnGrey has delivered several ground-breaking and award-winning online and digital campaigns that has firmly established AutumnGrey as one of India’s premier digital agencies. Her leadership & management skills, along with her digital knowledge is second to none.  

With over 20 years of marketing & advertising experience, and a career spanning across India and Silicon Valley, Shetty co-founded Autumn Worldwide, a hyper-specialised Digital Marketing firm with offerings such as; Digital Creative Outreach, Big Data Listening & insights, Business Intelligence, Online Reputation Management, Command Center Management, Media Planning & Buying and Technology Development.

Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few.

Shetty will work closely with Singh to ensure a seamless transition of leadership as they combine the creative strength of Grey with data-driven digital solutions from AutumnGrey, to create a future-facing agency model and framework.

Shetty commented, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan.”

“Anusha is one of those unique talents who possesses a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for Grey India,” said Singh. 

Sandipan Bhattacharyya, CCO, has been promoted to Managing Director (MD) and Chief Creative Officer (CCO), Grey group India.

He has led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show and several Effies. In addition, he has played a major creative role in all of the agency’s big business wins.

The newly created role of Creative Leader as Managing Director signals Grey’s vision of putting creative front and centre of its growth story. As MD and CCO of Grey India, Bhattacharyya will be responsible for driving Grey’s mandate of famously effective work to the next level.

Grey’s creative work is rooted in pop culture and under his leadership Grey has launched some of the most iconic campaigns in the last decade.

Bhattacharyya has over 20 years of experience in advertising, prior to Grey he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

“Sandi is extremely talented and has been instrumental in taking GREY’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, GREY is in the right place to create more ground-breaking, famously effective work for its clients,” remarked Singh.

Bhattacharyya said, “It’s the perfect blend of creativity, technology and data that’s happening at GREY and I’m lucky to be leading these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call”

Yashaswini Samat, current CEO of Grey India, will be relocating to Singapore to take up a Senior integrated role for WPP/Grey. She will continue to report to Singh.

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