Supr Daily, a daily grocery delivery service, has appointed Famous Innovations as its creative agency. The mandate includes strategy and creative for the brand, which now plans to expand its pan-India reach. The account will be handled by the agency's Bengaluru office.
Deepika K, Sr. Director, Brand Marketing, Supr Daily, said, "In a category cluttered by discounts and offers, we are aiming to build a brand that people will love and come to rely on wholly. In the early stages of building the brand, we need a partner who would care about its foundation as much as we do. We found in Famous a true sense of partnership and insightful decoding of our brief. That, combined with their young, agile team that brought great passion to the table tipped the scales in their favour."
Mithila Saraf, Business Head, Bangalore, Famous Innovations, added, "For such a young brand, Supr Daily has an immensely beautiful and clear vision of who they want to be. A vision that would inspire any creative partner to give their best shot. This is our chance to jump into a very exciting brand and a nascent category with a lot of room for great work, and we look forward to it."
Supr Daily is a daily delivery service pioneering the grocery revolution in India. Over the next few years, Supr Daily plans to be a part of consumers’ daily lives by completely reshaping the way they buy groceries. Its unique supply chain and business model allows Supr Daily to give consumers the convenience to order groceries by 11 pm for delivery by 7 am the next morning, with no minimum order. For more information, download the Supr Daily app on Android and iOS devices.
Famous Innovations’ list of clients includes Nestle, Burger King, Livpure, Titan, Times Group, Lakme, Van Heusen, Mahindra, D Décor, Platinum Jewellery, etc.