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AMFI signs Sachin Tendulkar, M S Dhoni for 'Mutual Funds Sahi Hai' campaign

The aim is to create awareness about mutual funds as the preferred investment option

(L-R) N S Venkatesh, Sachin Tendulkar and Nilesh Shah

The Association of Mutual Funds in India (AMFI) announced that it has signed cricketing icons Sachin Tendulkar and M S Dhoni for their 'Mutual Funds Sahi Hai' campaign, to help create awareness about Mutual Funds, as the preferred investment option. 

Nilesh Shah, Chairman, AMFI said, ''Sachin Tendulkar and M S Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers has been akin to retail investors having equally longer term approach towards investment. Longer term approach, be it in cricketing career or in Mutual Fund investments, can deliver rich dividends be it for cricketers or investors, alike."

N S Venkatesh, Chief Executive, AMFI, added, "After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the  conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

“On behalf of the Mutual Fund Industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities at the industry level,” Venkatesh added.

Tendulkar said, “I am excited to be associated with the Mutual Funds Sahi Hai initiative, through AMFI, to help create awareness about Mutual Funds. Discipline and longer term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing."

Dhoni said, “I take great pride in being associated with the ‘Mutual Fund Sahi Hai’ campaign. Having goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management."

AMFI is dedicated to developing the Indian Mutual Fund Industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders.

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