The Advertising Club has announced the finalists for Effie India 2020 where 316 entries have made the cut across 44 categories after 10 rounds of judging in Mumbai, Delhi and Bengaluru.
The advertising and marketing effectiveness awards will take place on Friday, January 10, 2020, at Taj Lands End, Mumbai.
Mitrajit Bhattacharya is chairing the Effie 2020 while Pradeep Dwivedi is the co-chair.
The Effie India 2020 shortlists:
|
S. No |
Category |
Brand |
Title |
|
1 |
1. Personal Care |
Dettol |
When moms lent a helping hand |
|
2 |
1. Personal Care |
Whisper |
How Whisper Changed the Rules of the Game |
|
3 |
1. Personal Care |
Medimix |
How Medimix changed the face of Ayurveda in India |
|
4 |
1. Personal Care |
Dabur Red Paste |
Making India chew ready! |
|
5 |
1. Personal Care |
Surf Excel |
Rang Laaye Sang |
|
6 |
1. Personal Care |
Ponds |
Overcome your inner hesitations and #See What Happens |
|
7 |
2. Beverages Non-Alcohol |
Bisleri Packaged Drinking Water |
Samajhdar Jante hai |
|
8 |
2. Beverages Non-Alcohol |
Nescafe |
Creating new rite of passage for Indian teens |
|
9 |
2. Beverages Non-Alcohol |
Nescafe |
Making cold-coffee ‘cooler’ at home |
|
10 |
2. Beverages Non-Alcohol |
Coca-Cola |
How coca-cola won the world cup |
|
11 |
2. Beverages Non-Alcohol |
Boost |
Play The bigger game |
|
12 |
2. Beverages Non-Alcohol |
Complan |
Standing tall amongst giants |
|
13 |
2. Beverages Non-Alcohol |
Complan |
Complete meal, not piecemeal |
|
14 |
2. Beverages Non-Alcohol |
Boost |
The background story behind world cup glory |
|
15 |
2. Beverages Non-Alcohol |
Sprite |
How Sprite Refreshed Itself |
|
16 |
2. Beverages Non-Alcohol |
BRU |
MAKING COFFEE ANDHRA’S CUP OF TEA |
|
17 |
2. Beverages Non-Alcohol |
Maaza |
India’s Only Soft Drink For Women |
|
18 |
2. Beverages Non-Alcohol |
Cadbury Bournvita Li’l Champs |
Bournvita Li’l Champs- Real Growth Lessons by Kareena |
|
19 |
2. Beverages Non-Alcohol |
Cadbury Bournvita |
BOURNVITA- THE POWER OF SMALL |
|
20 |
3. Food |
Sunny Cooking Oil |
Life Aapki Recipe Aapki |
|
21 |
3. Food |
Tata Salt Lite |
Causing CHURN to grow |
|
22 |
3. Food |
Cadbury Dairy Milk |
Reimagining Meetha For India |
|
23 |
3. Food |
Nestle (MAGGI) |
2 minute life lessons |
|
24 |
3. Food |
Nestle (MAGGI) |
How maggi spiced it up? |
|
25 |
3. Food |
Kellogg |
Pet-bhar Shararat |
|
26 |
3. Food |
ITC Aashirvaad |
Getting Rice-devotees to fall in love with Atta |
|
27 |
3. Food |
Tata Salt |
Dirt is good? Really? |
|
28 |
4. Snacks & Desserts |
Center Fruit |
Mood Ting Tong |
|
29 |
4. Snacks & Desserts |
Perfetti |
Making Juzt-Jelly more than just a jelly |
|
30 |
4. Snacks & Desserts |
Britannia 5050 |
Hamesha Sweet Kyun |
|
31 |
5. Beauty & Fashion : Beauty |
Bata India |
How did a 125 year old, successfully fit into a 25 year old’s shoes? |
|
32 |
5. Beauty & Fashion : Beauty |
Titan Raga |
Making Flaws In Vogue |
|
33 |
6. Home Furnishings & Appliances |
VOLTAS |
ADJUSTABLE ACs FOR THE ADJUSTING INDIAN |
|
34 |
6. Home Furnishings & Appliances |
DUROFLEX |
COMFORT FOR THOSE WHO NEED IT |
|
35 |
6. Home Furnishings & Appliances |
Racold |
Mind Your Language |
|
36 |
7. Office & Delivery |
Zomato |
How Zomato Won the game before the game |
|
37 |
8. Other Products |
Fevikwik |
Phenko Nahi Jodo |
|
38 |
8. Other Products |
American Tourister |
Making the backpack, a swagpack |
|
39 |
8. Other Products |
Dabur |
Uniform approach to behavioural change |
|
40 |
8. Other Products |
Anchor by Panasonic |
Naye India ke badhte load ke liye |
|
41 |
8. Other Products |
Cadbury Celebrations |
The Gift Of Good Intentions |
|
42 |
8. Other Products |
Pedigree |
#BringHomeJoy |
|
43 |
9. Automotive-Aftermarket |
Apollo Tyres |
Apollo Alpha: How a late entrant took on two industry giants. And won. |
|
44 |
9. Automotive-Aftermarket |
Castrol CRB Turbomax |
TruckAasana – Caring for the Real Engine |
|
45 |
9. Automotive-Aftermarket |
CEAT LTD. |
Launching a new premium variant in a slow down |
|
46 |
10. Automotive-Vehicles |
Volkswagen India |
Volkswagen Tiguan- For the journeys within |
|
47 |
10. Automotive-Vehicles |
KIA Motors India |
How a virtually unknown brand launched 2019’s most successful premium CSUV |
|
48 |
10. Automotive-Vehicles |
MG Motor |
ITS A HUMAN THING |
|
49 |
10. Automotive-Vehicles |
Hero |
Liberation reloaded |
|
50 |
10. Automotive-Vehicles |
Bajaj Platina |
Platina Aaram Rath |
|
51 |
10. Automotive-Vehicles |
Bajaj CT 110 |
HAR SADAK PAR KADAK |
|
52 |
11. Electronics |
Xiaomi Technologies India Pvt. Ltd. |
The Blockbuster Launch that had India Taking Note |
|
53 |
12. Household Supplies & Services |
Love & Care |
Born on the Runway |
|
54 |
12. Household Supplies & Services |
Harpic |
Overcoming India’s Toilet Divide |
|
55 |
12. Household Supplies & Services |
Dabur |
How Odonil found its way back into bathrooms |
|
56 |
13. Agricultural, Industrial & Building |
UltraTech Cement |
Baat Ghar Ki |
|
57 |
13. Agricultural, Industrial & Building |
Birla Aerocon |
In the name of a pipe |
|
58 |
14. Services |
Vodafone Idea |
Idea 4G – India Ka Live Network |
|
59 |
14. Services |
Airtel |
How Gratitude Led To Airtel’s Growth |
|
60 |
15. Finance |
ICICI Bank |
MAKING BUSINESS MATTER |
|
61 |
15. Finance |
STATE BANK OF INDIA |
Talking Objects – #HoSaktaHai |
|
62 |
15. Finance |
AMFI |
Sahi Hai |
|
63 |
15. Finance |
Canara HSBC Oriental Bank of Commerce Life Insurance |
Promise Kiya! Ab Plan Karo. |
|
64 |
15. Finance |
Max Life Insurance |
Bharose Ka Number |
|
65 |
15. Finance |
HDFC Life |
Bounce Back |
|
66 |
15. Finance |
BAJAJ ALLIANZ GENERAL INSURANCE |
Caring for you: 365 days a year |
|
67 |
15. Finance |
Angel Broking Ltd. |
Don’t Be A Chomu |
|
68 |
15. Finance |
Bajaj Allianz Life Insurance Company |
#36SecPlankChallenge |
|
69 |
15. Finance |
ICICI Lombard General Insurance Co. Ltd. |
Technology with a human touch |
|
70 |
15. Finance |
Paytm |
How Paytm got India to pay it forward |
|
71 |
16. Financial Cards |
Mastercard |
The aadhar of all payments |
|
72 |
17. Media & Entertainment Companies |
Hotstar Premium |
Weaponsing spoilers |
|
73 |
17. Media & Entertainment Companies |
Times of India |
Times Out & Proud: India Comes Out of the Closet |
|
74 |
17. Media & Entertainment Companies |
Tata Sky |
GETTING APPA TO APPROVE |
|
75 |
17. Media & Entertainment Companies |
Netflix |
So, What Are You Watching? |
|
76 |
17. Media & Entertainment Companies |
|
#WeTweet Together |
|
77 |
17. Media & Entertainment Companies |
Discovery Communications India |
Man Vs. Wild with Bear Grylls and Prime Minister Modi |
|
78 |
17. Media & Entertainment Companies |
Spotify India |
There’s a playlist for that |
|
79 |
17. Media & Entertainment Companies |
Spotify India |
Beat of a Billion |
|
80 |
17. Media & Entertainment Companies |
|
Thumbstoppers |
|
81 |
17. Media & Entertainment Companies |
Hotstar |
Liberating entertainment for housewives |
|
82 |
17. Media & Entertainment Companies |
Dailyhunt |
#KhudKiSochBanao |
|
83 |
18. Government, Institutional & Recruitment |
BJP |
Hope 2.0 – How the 2019 mandate was won! |
|
84 |
18. Government, Institutional & Recruitment |
BMGF |
Getting Indians To Mind The Gap |
|
85 |
18. Government, Institutional & Recruitment |
NSDC |
Pitching skills against the stars |
|
86 |
18. Government, Institutional & Recruitment |
Bharatiya Janata Party |
Modi Hai To Mumkin Hai |
|
87 |
18. Government, Institutional & Recruitment |
Main Bhi Chowkidar |
Main bhi Chowkidar |
|
88 |
19. Professional Services |
Jobs You’d Love To Go To |
|
|
89 |
20. Travel & Tourism |
Incredible India |
From Destinations to Transformations |
|
90 |
20. Travel & Tourism |
UP Tourism |
Inviting the new India to its oldest Mela |
|
91 |
20. Travel & Tourism |
Lufthansa |
From Bucket List to the Blind List |
|
92 |
20. Travel & Tourism |
Airbnb India Pvt. Ltd. |
That’s why We Airbnb |
|
93 |
21. Software & Apps |
Spotify India |
Sunte Ja |
|
94 |
22. Other Services |
Samsung India Electronics Limited |
Samsung Good Vibes |
|
95 |
22. Other Services |
Nestle Corporate |
Ok Nestle – Tell me more about food |
|
96 |
23. Entertainment & Sports |
Dream11 |
Ye Game Hai Mahaan |
|
97 |
23. Entertainment & Sports |
NETFLIX |
HOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISM |
|
98 |
23. Entertainment & Sports |
Hotstar |
Koi Yaar Nahi Far |
|
99 |
23. Entertainment & Sports |
NBA |
NBA Takes Over India’s Backyard |
|
100 |
23. Entertainment & Sports |
URI – The Surgical Strike |
Code Name: URI |
|
101 |
23. Entertainment & Sports |
Pro Kabaddi League |
ISSE TOUGH KUCH NAHI |
|
102 |
23. Entertainment & Sports |
Hotstar VIP |
Killing the age-old TV viewing habit of a militant football fan |
|
103 |
23. Entertainment & Sports |
Star Sports |
ICC Cricket World Cup 2019 – #CricketKaCrown |
|
104 |
23. Entertainment & Sports |
Vodafone |
Vodafone FANtastic Breaks – Hijacking our customers to win at IPL |
|
105 |
23. Entertainment & Sports |
VIVO INDIAN PREMIER LEAGUE SEASON 12 |
HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVER |
|
106 |
24. Retail |
Bata India |
How did a 125 year old, successfully fit into a 25 year old’s shoes? |
|
107 |
24. Retail |
Swiggy |
Voice Of Hunger |
|
108 |
24. Retail |
Flipkart Internet Private Limited |
Hagglebot |
|
109 |
24. Retail |
Coca-Cola |
mauke pe coca: winning ‘fridgespace’ during the world-cup |
|
110 |
24. Retail |
Paytm |
India’s digital tijori |
|
111 |
25. Healthcare Products |
Durex |
Breaking the taboo around female sexuality |
|
112 |
25. Healthcare Products |
SHOPS Plus Project – Abt Associates India |
Helping India Defeat Diarrhea |
|
113 |
25. Healthcare Products |
Prega News |
#PregaNewsMeansGoodNews |
|
114 |
25. Healthcare Products |
Dettol |
How new moms gave Dettol a new life |
|
115 |
25. Healthcare Products |
Cipla |
Berok Zindagi |
|
116 |
25. Healthcare Products |
SHOPS Plus Project – Abt Associates India |
Putting Control Back in Women’s Palms |
|
117 |
25. Healthcare Products |
Savlon |
Wounds Don’t Discriminate |
|
118 |
25. Healthcare Products |
Enterogermina |
Happy Tummies |
|
119 |
25. Healthcare Products |
Dabur |
Immunity is the best medicine |
|
120 |
26. Healthcare Services |
The Wishing Factory |
#AadhiwaliZindagiMitao |
|
121 |
26. Healthcare Services |
NeuroGen Brain and Spine Institute |
Playing with mental health |
|
122 |
26. Healthcare Services |
Living Will |
Helping India sign-up for a dignified death |
|
123 |
26. Healthcare Services |
Fortis Healthcare Limited |
Honor The Donor |
|
124 |
27. Corporate Advertising / Reputation |
Royal Challenge Sports Drink |
An Innings Towards Equality |
|
125 |
27. Corporate Advertising / Reputation |
Hindustan Unilever Limited (Corporate) |
Let’s start a little good |
|
126 |
27. Corporate Advertising / Reputation |
Fevicol |
Breaking norms, retaining strong bonds. |
|
127 |
27. Corporate Advertising / Reputation |
Hamam |
Hamam Waterproof Saree |
|
128 |
27. Corporate Advertising / Reputation |
Samsung India Electronics Limited |
Samsung Good Vibes |
|
129 |
27. Corporate Advertising / Reputation |
Cipla |
Berok Zindagi |
|
130 |
27. Corporate Advertising / Reputation |
Vistara |
Vistara Retrojet – How Vistara turned a flying machine into a time machine |
|
131 |
27. Corporate Advertising / Reputation |
Gillette |
Barbershop Girls |
|
132 |
27. Corporate Advertising / Reputation |
Nestle Corporate |
Ok Nestle – Tell me more about food |
|
133 |
27. Corporate Advertising / Reputation |
AMFI |
Mutual Funds Sahi Hai |
|
134 |
27. Corporate Advertising / Reputation |
Bajaj Auto |
WORLD’S FAVOURITE INDIAN |
|
135 |
27. Corporate Advertising / Reputation |
P&G Shiksha |
Bittu |
|
136 |
27. Corporate Advertising / Reputation |
Times of India |
Lost Votes |
|
137 |
27. Corporate Advertising / Reputation |
Mastercard |
Bharat ka card |
|
138 |
27. Corporate Advertising / Reputation |
Ponds |
Overcome your inner hesitations and #See What Happens |
|
139 |
28. B2B |
Lenovo |
Shaming beautiful laptops without brains |
|
140 |
28. B2B |
Loctite |
Loctite Demand Generation Program |
|
141 |
28. B2B |
|
Thumbstoppers |
|
142 |
29. Interactive Marketing |
URI – The Surgical Strike |
Code Name: URI |
|
143 |
29. Interactive Marketing |
Cadbury Dairy Milk |
Drowning Hate With Heart |
|
144 |
29. Interactive Marketing |
Spotify India |
Memevertising |
|
145 |
29. Interactive Marketing |
Zomato |
How Zomato Won the game before the game |
|
146 |
29. Interactive Marketing |
Flipkart Internet Private Limited |
Hagglebot |
|
147 |
29. Interactive Marketing |
Cadbury Celebrations |
What will you give up for your sibling? |
|
148 |
29. Interactive Marketing |
JCB |
Digging yourself out of a digital ditch |
|
149 |
29. Interactive Marketing |
Hotstar |
Koi Yaar Nahi Far |
|
150 |
29. Interactive Marketing |
Vodafone |
Vodafone Fantastic breaks – Hijacking our customers to win at IPL |
|
151 |
29. Interactive Marketing |
Times of India |
Lost Votes |
|
152 |
29. Interactive Marketing |
Mumbai Mirror |
Operation Khataara |
|
153 |
29. Interactive Marketing |
PUMA |
#SOCKTHEM |
|
154 |
29. Interactive Marketing |
Big Bazaar |
INDIA’S FIRST INTERACTIVE COOKING MASTERCLASS |
|
155 |
30. Small Town & Rural Marketing |
Gulf Oil lubricants India Ltd. |
Gulf Supreme Tractorotsav |
|
156 |
30. Small Town & Rural Marketing |
Hotstar |
Connecting Rural India to IPL |
|
157 |
30. Small Town & Rural Marketing |
BMGF |
Getting Indians To Mind The Gap |
|
158 |
30. Small Town & Rural Marketing |
Gillette |
Barbershop Girls |
|
159 |
30. Small Town & Rural Marketing |
BMGF |
When family planning had a better plan |
|
160 |
30. Small Town & Rural Marketing |
CCA |
Liberating Rural Women From Chullas |
|
161 |
30. Small Town & Rural Marketing |
NSDC |
Pitching skills against the stars |
|
162 |
30. Small Town & Rural Marketing |
Dabur |
Making a product attribute into a brand experience |
|
163 |
30. Small Town & Rural Marketing |
Bajaj CT 110 |
HAR SADAK PAR KADAK |
|
164 |
30. Small Town & Rural Marketing |
Mastercard |
The aadhar of all payments |
|
165 |
31. Regional |
McDonald’s |
Chennai says I’m Lovin it |
|
166 |
31. Regional |
STAYFREE |
HOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESS |
|
167 |
31. Regional |
Hotstar |
Connecting Rural India to IPL |
|
168 |
31. Regional |
Nihar Naturals Coconut Hair Oil |
Ami Durga, Ami Akai Aiksho |
|
169 |
31. Regional |
Asian Paints Limited |
Fibre Ulla Campaign |
|
170 |
31. Regional |
Bajaj Platina |
Platina Aaram Rath |
|
171 |
31. Regional |
The Times of India |
Bol Daal |
|
172 |
31. Regional |
T20 Mumbai |
T20 Mumbai – Ekdum Mumbai |
|
173 |
31. Regional |
Nescafe |
How Nescafe broke the chai-baarish bond |
|
174 |
31. Regional |
Times of India |
Phirey Esho Kolkata |
|
175 |
31. Regional |
CarDekho |
Chalao Apni |
|
176 |
31. Regional |
TANISHQ |
Winning Over The South |
|
177 |
31. Regional |
Fevikwik |
Phenko Nahi Jodo |
|
178 |
31. Regional |
Iodex Balm |
Curious case of National hit, Regional miss |
|
179 |
31. Regional |
Maaza |
TN’s only soft drink for women |
|
180 |
31. Regional |
Asian Paints |
Asian Paints Painting Service – Mr. Genius |
|
181 |
31. Regional |
ITC Aashirvaad |
Getting Rice-devotees to fall in love with Atta |
|
182 |
31. Regional |
Aashirvaad |
Breaking traditions to strengthen bonds |
|
183 |
32. Direct Marketing |
Spotify India |
Memevertising |
|
184 |
32. Direct Marketing |
URI – The Surgical Strike |
Code Name: URI |
|
185 |
32. Direct Marketing |
ALTBalaji |
Breast Buffer |
|
186 |
32. Direct Marketing |
Spotify |
Playlist in a packet |
|
187 |
32. Direct Marketing |
Coca-Cola |
mauke pe coca: winning ‘fridgespace’ during the world-cup |
|
188 |
33. Experiential Marketing / Brand Experience |
STAYFREE |
AN UNLIKELY TALE OF TWO TABOOS |
|
189 |
33. Experiential Marketing / Brand Experience |
Flipkart Internet Private Limited |
Hagglebot |
|
190 |
33. Experiential Marketing / Brand Experience |
URI – The Surgical Strike |
Code Name: URI |
|
191 |
33. Experiential Marketing / Brand Experience |
Bajaj Platina |
Platina Aaram Rath |
|
192 |
33. Experiential Marketing / Brand Experience |
BMGF |
The conversational contraceptives |
|
193 |
33. Experiential Marketing / Brand Experience |
Perfetti |
Now add 2 eggs,flour and Juzt-Jelly |
|
194 |
33. Experiential Marketing / Brand Experience |
Castrol Super Mechanic |
Super Mechanic – Making an Expert feel like an Expert |
|
195 |
33. Experiential Marketing / Brand Experience |
STATE BANK OF INDIA |
Say YO to Life |
|
196 |
33. Experiential Marketing / Brand Experience |
Coca-Cola |
mauke pe coca: winning ‘fridgespace’ during the world-cup |
|
197 |
33. Experiential Marketing / Brand Experience |
Dabur |
Making a product attribute into a brand experience |
|
198 |
33. Experiential Marketing / Brand Experience |
American Tourister |
Making the backpack, a swagpack |
|
199 |
33. Experiential Marketing / Brand Experience |
Jeep |
Jeep Democracy |
|
200 |
33. Experiential Marketing / Brand Experience |
CarDekho |
Beating the Patriarchy on the Indian Roads |
|
201 |
33. Experiential Marketing / Brand Experience |
Make A Difference |
#NeverTooLate |
|
202 |
33. Experiential Marketing / Brand Experience |
Cadbury Bournvita |
Bournvita- The Exam Collection |
|
203 |
33. Experiential Marketing / Brand Experience |
Spotify India |
Beat of a Billion |
|
204 |
33. Experiential Marketing / Brand Experience |
Bajaj Allianz Life Insurance Company |
#36SecPlankChallenge |
|
205 |
33. Experiential Marketing / Brand Experience |
Iodex Balm |
Curious case of National hit, Regional miss |
|
206 |
33. Experiential Marketing / Brand Experience |
Cadbury Unity Bar |
Chocolate That’s Made Of India, For India |
|
207 |
33. Experiential Marketing / Brand Experience |
Paytm |
India’s digital tijori |
|
208 |
33. Experiential Marketing / Brand Experience |
Hamam |
Hamam Waterproof Saree |
|
209 |
34. Positive Change: Environmental |
Hindustan Unilever Limited (Corporate) |
Let’s start a little good |
|
210 |
34. Positive Change: Environmental |
Volvo Cars |
Volvo Breathe Free |
|
211 |
35. Positive Change: Social Good |
STAYFREE |
AN UNLIKELY TALE OF TWO TABOOS |
|
212 |
35. Positive Change: Social Good |
Samsung India Electronics Limited |
Samsung Good Vibes |
|
213 |
35. Positive Change: Social Good |
ALT Balaji |
Breast Buffer |
|
214 |
35. Positive Change: Social Good |
Gillette |
Barbershop Girls |
|
215 |
35. Positive Change: Social Good |
Times of India |
Lost Votes |
|
216 |
35. Positive Change: Social Good |
Lifebuoy |
Mobile Dactarni |
|
217 |
35. Positive Change: Social Good |
Savlon |
Wounds Don’t Discriminate |
|
218 |
35. Positive Change: Social Good |
Cadbury Dairy Milk |
Reimagining Meetha For India |
|
219 |
35. Positive Change: Social Good |
Ariel |
Sons #ShareTheLoad |
|
220 |
35. Positive Change: Social Good |
Hamam |
Hamam Waterproof Saree |
|
221 |
35. Positive Change: Social Good |
Aarohan Social Innovation Awards |
Lab Called Life |
|
222 |
35. Positive Change: Social Good |
The Wishing Factory |
#AadhiwaliZindagiMitao |
|
223 |
35. Positive Change: Social Good |
Millennium World School |
The Open Door Project |
|
224 |
35. Positive Change: Social Good |
BMGF |
Getting Indians To Mind The Gap |
|
225 |
35. Positive Change: Social Good |
Make A Difference |
#NeverTooLate |
|
226 |
35. Positive Change: Social Good |
HDFC Bank Ltd. |
#StopMithani |
|
227 |
35. Positive Change: Social Good |
Ayushman Bharat Pradhan Mantri Jan Arogya Yojana |
Health is a Universal Right |
|
228 |
36. David v/s Goliath |
Hotstar |
Koi Yaar Nahi Far |
|
229 |
36. David v/s Goliath |
Hotstar Premium |
Weaponsing spoilers |
|
230 |
36. David v/s Goliath |
Nescafe |
Brewing coffee in a chai country |
|
231 |
36. David v/s Goliath |
Nestle (MAGGI) |
HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDS |
|
232 |
36. David v/s Goliath |
Apollo Tyres |
Apollo Alpha: How a late entrant took on two industry giants. And won. |
|
233 |
36. David v/s Goliath |
Bajaj Platina |
Platina Aaram Rath |
|
234 |
36. David v/s Goliath |
Ovenstory |
IT’S ALL ABOUT THE CHEESE |
|
235 |
36. David v/s Goliath |
Complan |
Standing tall amongst giants |
|
236 |
36. David v/s Goliath |
Bajaj Dominar |
Dominar Odysseys |
|
237 |
36. David v/s Goliath |
Spotify India |
Sunte Ja |
|
238 |
36. David v/s Goliath |
Hotstar VIP |
Killing the age-old TV viewing habit of a militant football fan |
|
239 |
36. David v/s Goliath |
DOMEX |
Pick Up The Brush |
|
240 |
36. David v/s Goliath |
BRU |
MAKING COFFEE ANDHRA’S CUP OF TEA |
|
241 |
36. David v/s Goliath |
Anchor by Panasonic |
Naye India ke badhte load ke liye |
|
242 |
36. David v/s Goliath |
Asian Paints Adhesives TruGrip Ultra |
FURNITURE KA MAUN VRAT |
|
243 |
36. David v/s Goliath |
ITC Aashirvaad |
Getting Rice-devotees to fall in love with Atta |
|
244 |
36. David v/s Goliath |
DUROFLEX |
COMFORT FOR THOSE WHO NEED IT |
|
245 |
36. David v/s Goliath |
Pure Magic Chocolush |
BRITANNIA PURE MAGIC CHOCOLUSH RELAUNCH |
|
246 |
36. David v/s Goliath |
Tata Sky |
GETTING APPA TO APPROVE |
|
247 |
37. Integrated Advertising Campaign |
Hotstar |
Koi Yaar Nahi Far |
|
248 |
37. Integrated Advertising Campaign |
Hotstar Premium |
Weaponsing spoilers |
|
249 |
37. Integrated Advertising Campaign |
Airbnb India Pvt. Ltd. |
That’s why We Airbnb |
|
250 |
37. Integrated Advertising Campaign |
Nescafe |
Creating new rite of passage for Indian teens |
|
251 |
37. Integrated Advertising Campaign |
Nestle (MAGGI) |
2 minute life lessons |
|
252 |
37. Integrated Advertising Campaign |
Durex |
Breaking the taboo around female sexuality |
|
253 |
37. Integrated Advertising Campaign |
BMGF |
When family planning had a better plan |
|
254 |
37. Integrated Advertising Campaign |
Dettol |
When moms lent a helping hand |
|
255 |
37. Integrated Advertising Campaign |
Dabur |
Uniform approach to behavioural change |
|
256 |
37. Integrated Advertising Campaign |
STATE BANK OF INDIA |
Say YO to Life |
|
257 |
37. Integrated Advertising Campaign |
Complan |
Complete meal, not piecemeal |
|
258 |
37. Integrated Advertising Campaign |
Maybelline New York India |
The foundation of fairness |
|
259 |
37. Integrated Advertising Campaign |
Bajaj Auto |
WORLD’S FAVOURITE INDIAN |
|
260 |
37. Integrated Advertising Campaign |
Bharatiya Janata Party |
Modi Hai To Mumkin Hai |
|
261 |
37. Integrated Advertising Campaign |
Anchor by Panasonic |
Naye India ke badhte load ke liye |
|
262 |
37. Integrated Advertising Campaign |
VOLTAS |
ADJUSTABLE ACs FOR THE ADJUSTING INDIAN |
|
263 |
37. Integrated Advertising Campaign |
ITC Aashirvaad |
Getting Rice-devotees to fall in love with Atta |
|
264 |
38. Sustained Success |
Nihar Shanti Amla |
Good brand to a great hair oil |
|
265 |
38. Sustained Success |
Sofy |
Sofy AntiBacteria: Hum aage aage duniya peeche peeche |
|
266 |
38. Sustained Success |
BRU |
GOING BACK TO ITS SOUTH INDIAN ROOTS |
|
267 |
38. Sustained Success |
Surf Excel |
Giving Fight Against Dirt A Karmic Perspective |
|
268 |
38. Sustained Success |
Cadbury Bournvita |
BOURNVITA- SHIFTING PERSPECTIVE ON MARKS |
|
269 |
38. Sustained Success |
AMFI |
Mutual Funds Sahi Hai |
|
270 |
38. Sustained Success |
The Akanksha Foundation |
Persistent Pitchers |
|
271 |
39. New Product or Service |
Love & Care |
Born on the Runway |
|
272 |
39. New Product or Service |
Dettol |
When moms lent a helping hand |
|
273 |
40. Influencer Marketing |
Johnson’s Baby |
Johnson’s Baby – Turn To Learn |
|
274 |
40. Influencer Marketing |
Volkswagen India |
Volkswagen – Cup Edition |
|
275 |
40. Influencer Marketing |
Hotstar |
The New Social Network for IPL |
|
276 |
40. Influencer Marketing |
The Times of India |
Bol Daal |
|
277 |
40. Influencer Marketing |
Gillette |
Barbershop Girls |
|
278 |
40. Influencer Marketing |
Durex |
Breaking the taboo around female sexuality |
|
279 |
40. Influencer Marketing |
Bajaj Dominar |
Dominar Odysseys |
|
280 |
40. Influencer Marketing |
HDFC Bank Ltd. |
#StopMithani |
|
281 |
40. Influencer Marketing |
Cadbury Dairy Milk |
Drowning Hate With Heart |
|
282 |
41. Use Of Data |
Cadbury Fuse |
Cadbury Fuse – Hunger Gets Personal |
|
283 |
41. Use Of Data |
Pantaloons |
CREATING ONE OF INDIA’S HIGHEST ROI LOYALTY PROGRAMMES |
|
284 |
41. Use Of Data |
Flipkart Internet Private Limited |
Hagglebot |
|
285 |
41. Use Of Data |
Spotify India |
There’s a playlist for that |
|
286 |
41. Use Of Data |
|
#WeTweet Together |
|
287 |
41. Use Of Data |
Spotify India |
Beat of a Billion |
|
288 |
41. Use Of Data |
JCB |
Using Data to speak to Human aspiration |
|
289 |
41. Use Of Data |
Ikea |
How Ikea used Data to connect with Indian Families? |
|
290 |
42. The Internal Marketing Award |
Publicis Groupe |
All Equal |
|
291 |
43. The Disruptive Differentiators Award |
Racold |
Mind Your Language |
|
292 |
43. The Disruptive Differentiators Award |
Big Bazaar |
Paani ke daam mein doodh |
|
293 |
43. The Disruptive Differentiators Award |
STAYFREE |
BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER |
|
294 |
43. The Disruptive Differentiators Award |
Chalo |
Kuch Pyare Pal Churao |
|
295 |
43. The Disruptive Differentiators Award |
NBA |
NBA Takes Over India’s Backyard |
|
296 |
43. The Disruptive Differentiators Award |
Fevikwik |
Phenko Nahi Jodo |
|
297 |
43. The Disruptive Differentiators Award |
Hindustan Unilever Limited (Corporate) |
The Shower |
|
298 |
43. The Disruptive Differentiators Award |
PUMA |
#SOCKTHEM |
|
299 |
43. The Disruptive Differentiators Award |
Times of India |
Times Out & Proud: India Comes Out of the Closet |
|
300 |
43. The Disruptive Differentiators Award |
|
Thumbstoppers |
|
301 |
43. The Disruptive Differentiators Award |
Make A Difference |
#NeverTooLate |
|
302 |
43. The Disruptive Differentiators Award |
Castrol CRB Turbomax |
TruckAasana – Caring for the Real Engine |
|
303 |
43. The Disruptive Differentiators Award |
Cadbury Celebrations |
The Gift Of Good Intentions |
|
304 |
43. The Disruptive Differentiators Award |
Cadbury Unity Bar |
Chocolate That’s Made Of India, For India |
|
305 |
44. Small Budgets |
Gulf Oil Lubricants India Ltd. |
Gulf Supreme Tractorotsav |
|
306 |
44. Small Budgets |
The Times of India |
Bol Daal |
|
307 |
44. Small Budgets |
Dr. Fixit Roofseal |
Chhappar Phaad Ke |
|
308 |
44. Small Budgets |
Mumbai Mirror |
Operation Khataara |
|
309 |
44. Small Budgets |
JCB |
Digging yourself out of a digital ditch |
|
310 |
44. Small Budgets |
Jeep |
Jeep Democracy |
|
311 |
44. Small Budgets |
STAYFREE |
BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER |
|
312 |
44. Small Budgets |
McDonald’s |
Make Your Choice |
|
313 |
44. Small Budgets |
Spotify India |
Memevertising |
|
314 |
44. Small Budgets |
Spotify India LLP |
HIJACKING IPL CHATTER WITHOUT THE SPONSORSHIP |
|
315 |
44. Small Budgets |
The Wishing Factory |
#AadhiwaliZindagiMitao |
|
316 |
44. Small Budgets |
CarDekho |
Beating the Patriarchy on the Indian Roads |
