Hindi news channel TV9 Bharatvarsh from TV9 Network has picked up key sponsorship in Kolkata Knight Riders for the Indian Premier League (IPL 2020) and in Trinbago Knight Riders, a Caribbean Premier League (CPL) franchisee owned by Kolkata Knight Riders.
TV9 Bharatvarsh is the lead arm sponsor of Kolkata Knight Riders and the upper chest sponsor of Trinbago Knight Riders.
Barun Das, CEO, TV9 Network, said, “Cricket is not just a sport in India. It’s a religion. That’s why the TV9 Network, India’s largest news network, has partnered with one of the most exciting teams, Kolkata Knight Riders, for the upcoming Indian Premier League (IPL). With this tie-up, we intend to offer exclusive IPL experience to our viewers. The meteoric rise of our national Hindi news channel TV9 Bharatvarsh to the No. 2 position is proof that viewers value innovation in their daily news experience.”
Venky Mysore, CEO and MD, Knight Riders, said, “We are very excited to partner with TV9 Bharatvarsh. We hope this partnership will emerge to be a game-changer for both TV9 Bharatvarsh and our teams, as we provide a platform to reach out to cricket lovers, while TV9 Bharatvarsh brings their content and news expertise.”
CPL, which commenced on August 18, 2020, will conclude on September 10, 2020 in Trinidad and features three-time champions, Trinbago Knight Riders (TKR) and five other teams.
IPL is scheduled to start on September 19, 2020 in UAE and conclude on November 10, 2020, which will feature two-time champions Kolkata Knight Riders (KKR) and seven other teams.