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Tata Sky strengthens lead margin in March 2020 quarter, says TRAI report

Tata Sky leads the sector with 32.33% market share. Total subscriber base grew by 0.47 million in the quarter, faster than other players

The Telecom Regulatory Authority of India (TRAI) Thursday released ‘The Indian Telecom Services Performance Indicators’ data for the January- March’20 quarter.

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Quoting the report, Tata Sky said it has strengthened its lead margin in the DTH and Pay TV category clocking in a market share of 32.33% and a growth of 2.1% in the quarter ending March’20. The leading DTH operator sustained its growth pace for three quarters in a row.

According to the report, the total number of active subscribers with pay DTH operators (Tata Sky, Airtel, Dish TV, Sun Direct) in India in the quarter ending March 20 is 70.26 million.

 

Market Share (%)

DTH Operator

QE Sep'19

QE Dec'19

QE Mar'20

Tata Sky

31.61%

31.80%

32.33%

Dish-D2H

31.23%

30.55%

29.49%

Airtel

23.39%

23.31%

23.65%

Sun Direct

13.78%

14.35%

14.53%

A Tata Sky spokesperson said, “The TRAI report shows that Tata Sky has been consistently gaining market share and subscribers at a pace that is faster than any other platform. We believe this can be attributed to our customer-centric outlook. The overall increase in DTH subscribers is also a great sign for the M&E sector.”

 

No. of subscribers in Million

DTH Operator

Sep' 2019

Dec' 2019

Mar' 2020

Tata Sky

21.91

22.25

22.72

Dish-D2H

21.64

21.38

20.72

Airtel

16.2

16.31

16.61

Sun Direct

9.55

10.04

10.21

Total DTH

69.3

69.98

70.26

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