RentoMojo celebrates the young, transformative India renewing the spirit of creating jobs
The campaign 'Badalti Soch' by AVP Brand Strategy and Communications, aims at taking ahead the transformation in the society and touches upon today's young mindset of looking at ownership of products through renting
Rental solution company RentoMojo has launched a digital brand ad campaign called ‘Badalti Soch’, celebrating the young, transformative India, renewing the spirit of creating jobs rather than waiting for them to increase in the market.
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Around 21 million jobs were lost between April and August, and people below 30 took the maximum hit, reports said.
These times forced many of us to relook at how we lived in many ways. These times are also an opportunity to change and take a leap to look at life from a new lens.
The campaign touches upon today’s young mindset of looking at ownership of products through renting. RentoMojo aims at taking ahead the transformation in the society and thoughts and aptly named the campaign ‘Badalti Soch’.
The video is created as a story piece that showcases a young couple’s life that has been struck by job loss but instead of giving in to the situation, they see this as an opportunity to create a change. The story is a representation of people and businesses, who did not give up and chose to pivot in becoming more efficient and resilient.
Ayush Kedia, Head of Revenue at RentoMojo, said, “One out of every seven people is either under a threat of job loss or unemployed today. However, the sheer persistence in rising through the situation and not conforming to the norms make these people every-day changemakers. It’s also visible in the fast-moving products where there is a spike in WFH furniture and laptops being rented by individuals and small businesses.”
Tulika Shukla, AVP Brand Strategy and Communications, added, “While the economic landscape has undeniably altered today, there are many inspiring stories of people, moulding themselves for a better today and tomorrow. Much like recent times, where many of us have pivoted how we approach life, the brand is talking about the transformation of ownership through renting.”
This 60-second digital video is being promoted extensively on YouTube, Facebook, and Instagram.
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