AltBalaji has entered a strategic association with video-sharing social networking platform Roposo to leverage each otherâs strengths and massive reach. With this long-term association, AltBalaji will tap into the talented Roposo community of nearly 100 million users that include actors, dancers, singers, musicians, amongst others.Â
The association with Roposo will provide AltBalaji a platform to promote its content in addition to engaging with users via a range of innovative activities. Furthermore, Roposo users and creators will get a chance to watchÂ some of the most entertaining content on the platform, from AltBalajiâs catalogue of content. Adding to the fervour, Roposoâs inhouse creative team will also ideate and launch campaigns for AltBalajiâs upcoming shows to drive active audience participation and engagement.
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at AltBalaji,Â said,Â âBeing an entertainment platform that caters to the masses, we deliver diverse content to Bharat consumer segments. With almost 65% of our consumer affinity from tier II and tier III towns, our strategic association with Roposo sees the combined might of two successful Indian heartland platforms. This synergy will help us target the relevant segments and aid us in further expanding our footprint and engagement.â
Bikash Chowdhury, CMO Glance which owns Roposo,Â said,Â âIt's a perfect partnership as it brings together a leading OTT platform, AltBalaji and India's No. 1 short video app platform with common audiences. We are both Indian brands that have created our unique mark in the industry. 2 out of 3 Roposo users are below 30 years old - an audience that has strong affinity for AltBalaji's content. This association will help build on each otherâs strength Â â brilliant content from AltBalaji and scale, creativity and engagement on Roposo.â