Hindi news channel TV9 Bharatvarsh will be the principal partner of Rajasthan Royals for this edition of the Indian Premier League to be held in UAE from September 19 to November 10. The Royals will wear TV9’s logo on the front of the team jersey in IPL’s 13th edition.
TV9 Bharatvarsh replaces Expo 2020 Dubai on Rajasthan Royals’ jersey after the mega-event was postponed to 2021 owing to the Covid-19 pandemic.
The Royals look forward to using their shared digital platforms to deliver incredible content to the TV9 audience over the coming season.
Expressing his pleasure at adding another strong brand to the Royals partner family, Jake Lush McCrum, COO, Rajasthan Royals, said, “We’re happy to have TV9 on board with us at Rajasthan Royals this season. It’s one of the most well-renowned networks across India and presents a fantastic opportunity for us to express the story and the culture of Rajasthan Royals to a wider audience.”
“TV9 is deeply integrated in different regions across India, enabling us to give our fans and cricket fans in general in these locations curated, exclusive content. Our Royals Family will grow, while our content will help TV9's already large viewership scale further. We are delighted with the synergies in this partnership,” McCrum said.
“Cricket is not just a sport in India. It’s a religion. That’s why the TV9 Network, India’s largest news network, has partnered with Rajasthan Royals for the Indian Premier League (IPL). The meteoric rise of our national Hindi news channel TV9 Bharatvarsh to the No. 2 position shows news viewers not just expect but reward innovation in their daily news experience,” said Barun Das, CEO, TV9 Network.
“The association with Rajasthan Royals will enable us to offer exclusive, behind-the-scenes, 360-degree coverage of all the IPL action both on and off the field. Along with TV9Bharatvarsh, the other four regional news channels in the network—all of them market leaders—will also deliver this unique experience to their viewers. Our promise to our viewers this IPL season is that we will deliver a whole lot more than ever been done. So, stay tuned in to our network channels," Das said.
Arshad Shawl, Founder, Alliance Advertising, conceived the deal for TV9. He said, “While awareness comes naturally with more eyeballs (TV, including digital), the experience, buzz and positive associations that rub-off from IPL definitely makes it a winning proposition to increase viewership for TV9, especially among the younger audience. TV9 is already a formidable player in the News genre in four states with three states participating in the game and now national. This tie-up with Rajasthan Royal sets the game to exponentially increase the channel’s footprint nationally and accelerate its growth trajectory.”