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The Times of India makes it a bumper issue across key markets on Independence Day

The newspaper today had a total of 60 pages in Mumbai; 72 pages in Gurgaon; 58 pages in Delhi; 78 pages in Hyderabad; 52 pages in Bengaluru and 46 pages in Chennai including supplements

There is nothing more pleasurable than holding a thick newspaper in the morning. It signals positivity and that everything is fine with the world. In these pandemic times, the message is even more pronounced – that things are moving back to normal, the economy and businesses are getting back on their feet and it’s a good time to move out of austerity. A thick newspaper also gives consumers a sense of comfort and security. Nothing can compare with this feeling first thing in the morning.

It is a new kind of freedom signalled by The Times of India today with a total of 60 pages in Mumbai; 72 pages in Gurgaon; 58 pages in Delhi; 78 pages in Hyderabad; 52 pages in Bengaluru and 46 pages in Chennai including supplements. The paper drew advertisers across Retail, Real Estate, Auto, FMCG, Consumer Durables, E-commerce and many more categories inviting consumers with amazing deals and messages.

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Partha Sinha

“We believe these are the initial signs of good things to come. Companies are confident that this festival will see a big resurgence in spending and the economy will get back on its feet. It also establishes print as a credible and dominant medium for reaching out to premium audiences. There’s no better way to make an impact,” said, Partha P Sinha, President – Response, The Times Group.

The Times of India Group publications have recovered almost 90% of circulation in some markets and over 70% in most markets. This is another reason advertisers are coming back to print to re-build their market shares, as the distribution is fast reaching pre-lockdown numbers.

Every Saturday for the last 3 weeks has seen The Times of India come out with 50+ pages across their key markets. Today, has been the highest since lockdown. A great way to unlock a new sense of freedom – that of positivity and confidence.

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