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The Advertising Club and MICA – School of Ideas announce partnership to drive learning and development for A&M category

The MOU signed by Partho Dasgupta on behalf of The Advertising Club and Preeti Shroff of MICA will see resultant initiatives drive upskilling and enhanced learning opportunities for A&M patrons

The Advertising Club is all set to elevate the learning experience with another initiative in partnership with educational institution MICA – School of Ideas that drives excellence in management, strategic marketing, creativity and communication and digital learning.

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The MOU signed recently by Partho Dasgupta on behalf of The Advertising Club and Preeti Shroff on behalf of MICA will see resultant initiatives drive upskilling and enhanced learning opportunities for A&M industry patrons.

Partho Dasgupta, President, The Advertising Club, said, “The global advertising and marketing landscape has been continuously evolving — contemporary aspects like digital and social communication is centre stage now. Like advertising, analysing consumer data and using it for profiling and recommendation is mainstream now with the success of Facebook, Netflix, Amazon, etc. The association with MICA is critical in our effort to ensure that the category and its patrons continue to stay ahead of the curve and in tune with evolving trends that are currently driving the category, and will define its future growth trajectory. I am sure that MICA, known for its academic ingenuity and renowned faculty, will help further curate relevant and high-impact programmes that will help us achieve our objective of continuous learning.”

Speaking about the learning initiative, Preeti Shroff, Dean, MICA, said, “This is an exciting partnership and programme for data science, artificial intelligence, machine learning, deep neural learning, marketing analytics, digital communications for the smart business strategy in a transformational world. We are facing challenging times where individuals, industries and organisations all have to evolve and adapt for risks management and business model development. Upskilling is critical and urgent for developing powerful analytical tools for spotting gaps, trends and patterns, and for business transformation. In such a scenario, upskilling and relevant learning opportunities for individual growth and resultant category growth are essential. MICA values ongoing partnership with businesses and organisations across industry subsectors to ensure that academic excellence and business relevance are facilitated in curated learning and professional development programmes. We are certain that programs developed under this partnership will bring significant value addition and learning enrichments to rising professionals in the advertising and media industry, and those constantly seeking new skills and knowledge.”

The Advertising Club provides a platform for professionals from the advertising, marketing, media, research and communication fraternity to gain from each other’s experience. The mission of the Club is to create forums and events to help its members improve their professional competencies, thereby raising the standards of Indian advertising.

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