Facebook has launched the next phase of its consumer marketing campaign in India ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform — even more so in the current situation. The campaign is inspired by real stories and celebrates people who came together in these trying times to help and support one another.
As a part of Facebook’s priority of transparently communicating the role its services play in the world, the ‘More Together’ campaign showcases stories that celebrate and highlight the power of connections. The campaign includes four 30-second films featuring young parents, grandparents, two roommates and a doctor and depicts how they found support through their connections to help each other during these extraordinary times.
Avinash Pant, Director, Marketing, Facebook India, said, “At the core of this campaign is our brand belief that people can do more together than alone. Over the last several months, all of us have seen and heard many stories of people across India who have been the embodiment of this idea. People who were once strangers, connected with one another through Facebook, and together addressed many challenges that have surfaced in recent times. Through this campaign, we are shining a spotlight on the real stories that have inspired us, and hope more and more of our consumers will recognise that people are indeed each other’s best resources. Sometimes all you need to do is reach out to the world.”
The core campaign has been conceptualised and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India. As part of the campaign, Facebook will leverage the power of its platform extensively to bring stories to life and has partnered with Dentsu WebChutney to craft the creative strategy and communication across digital and social media.
Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “When it came to looking out for each other in the months gone by, we found that Facebook was a vehicle. People were the fuel. This is the simple truth the campaign tries to capture. When times are tough, we truly can do more together than we can alone.”
Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: Agnello Dias
Co-founder and Chief Creative Officer: Santosh Padhi
Chief Executive Officer: Umesh Shrikhande
Executive Creative Director: Pallavi Chakravarti
General Manager: Ayesha Ghosh
Head of Strategic Planning: Shashank Lanjekar
Senior Creative Director: Neeraj Kanitkar
Group Head (Copy): Gauri Burma
Account Supervisor: Ana Iman
Associate Vice-President: Radhika Sabherwal
Director: Sandeep Modi
Executive Producer: Manoj Shroff
DOP: Mikhaeil Shah
Production Designer: Anna Ipe
Directors Assistant: Nisarg Vaidya
Costumes: Maiti Shahani