Facebook introduces official music videos in India; tune into your favourite ones on Facebook Watch

Facebook has introduced official music videos on the platform and launched a new music destination on Facebook Watch in India, to allow people to view their favourite music videos and come together through music.

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You will now be able to discover, enjoy, and interact with today’s top-charting tracks to old catalogue favourites across various music genres on Facebook.

Manish Chopra, Director, and Head of Partnerships, Facebook India, said, “Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers, and are thrilled to launch official music videos on the platform. We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook".

Official music videos on Facebook will create new social experiences that go beyond just watching the video. On Facebook, you will be able to discover new artists and tracks through social sharing, clicking through to a song (from a music sticker / music video) shared to a friend’s story or a post in News Feed. Without leaving Facebook, you can connect with and learn more about an artist and their creative ambitions, watch the story behind their music on their Page, a label page and connect through real-time interactions on Facebook Live.

The music video experience on Facebook is available in India, Thailand, and the US, and you’ll be able to watch your favourites from the country’s top music labels — T -Series Music, Zee Music Company, and Yash Raj Films.

How to access Music Videos on Facebook:

Facebook has made it easier to find and discover music videos on its platform. You can access the videos in different ways:

Music Destination on Facebook Watch where one can explore music videos by genre, artist, or mood, as well as theme-based playlists like “Top Bollywood”, “Top Artists,” among others. The music destination on Facebook Watch is available on iOS and Android mobile devices and will be available on desktop soon. 

One can also access and discover music videos directly on their News Feed allowing friends and family to share their favourite music, or through Search.

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