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DDB Mudra Group wins integrated marketing and communications mandate for gold refiner MMTC-Pamp

The integrated account includes creative, digital, media and PR to establish it as a B2C brand and widen its consumer base

DDB Mudra Group has won the integrated marketing and communications mandate for MMTC-Pamp, a refiner of gold, and other precious metals. As part of the mandate, digital, creative and brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax. Public Relations for MMTC-Pamp will be managed by FleishmanHillard.

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The forward looking communication strategy will help establish MMTC-Pamp as a B2C brand by setting up a digital ecosystem that provides a responsible, trustworthy gold and silver purchase journey to the end consumer. This plan will include a widespread consumer awareness initiative, setting up an e-commerce platform for gold purchases, trading and positioning MMTC-Pamp as a trusted gold provider.

Vikas Singh

Vikas Singh, MD and CEO, MMTC-Pamp, said, “We are delighted to have DDB Mudra Group on board as our integrated communication partner. We were impressed by their thought process and strategic vision for MMTC-Pamp and have confidence in the team as we chart out new territories and expand our horizon for the next future growth. MMTC-Pamp is deeply committed to the Indian market and will continue to deliver rich consumer offerings through product innovation and comprehensive customer understanding.”

Vishal Mehra

Vishal Mehra, Digital Head, North, DDB Mudra Group, said, “Indians have a strong emotional connect to gold. We use it as an investment, we use it for weddings and all other auspicious occasions. Taking this fundamental understanding and using our expertise to create meaningful engagements across all consumer touchpoints is an exciting challenge for us. This is beyond a typical communication mandate, focusing on brand and business growth. We are thankful to the MMTC-Pamp team for the confidence they have in our strategic thinking, creativity, and ability to deliver at scale. And this win is a testament to the collaborative spirit of people and expertise across our group.”

MMTC- Pamp India Pvt. Ltd. is a joint venture between MMTC (GOI undertaking) and Pamp (a Switzerland-based independently operated precious metals refining and fabricating company).  The company is India’s first and only London Bullion Market Association (LBMA) Good Delivery refinery accredited for both gold and silver, having met LBMA’s stringent standards across the production cycle for precious metals. Since its inception, MMTC-Pamp has redefined the Indian precious metal industry by introducing state-of-the-art, tech-savvy refining facility in the Mewat region bordering Gurgaon in Haryana.

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