Zee5, an entertainment app from Zee Entertainment Enterprises Limited, recently made a series of senior-level appointments across verticals, as part of its strategy to drive the next stage of growth. Manish Kalra has been hired to lead their AVOD service as Senior Vice-President and Business Head.
Kalra brings with him an experience of over 19 years in the online business and marketing space. He believes that successful businesses are built by teams with a solid understanding of customer behaviour and has a customer-first approach.
In his new role, he will be responsible for overall AVOD business, developing the platform and content marketing strategy, including, strategy for user acquisition and retention campaigns, partnerships and alliances for distribution and consumption of the AVOD content on the platform and driving overall growth. Prior to this, over the last 10 years, he has taken up various leadership roles like CMO, CBO and CEO in various online organisations like Amazon, MakeMyTrip.com, Craftsvilla.com and Homeshop18.
Kalra holds a Masterâ€™s in Business Administration from XLRI, Jamshedpur and a bachelorâ€™s degree in Mechanical Engineering from the Punjab Engineering College, Chandigarh.