TV9 Network has hired Prasanna Raghav as Vice-President of its TV and Digital convergence specialist unit, The Studio9. He will be reporting to Raktim Das, who recently joined as the COO of this business unit.
TV9 Network has set up The Studio9 as a specialist unit that will enable the convergence of traditional TV and digital. Besides developing content products, The Studio9 will offer innovative business solutions to clients, design platform-agnostic content to weave brand stories and sustain meaningful conversations with consumers.
Before joining TV9 Network, Raghav was VP, Innovation Studio and Custom Content, at Zee Entertainment Enterprises.
An alumnus of the Indian Institute of Management (IIM) Lucknow and Asian College of Journalism, Raghav in his earlier stint as a journalist has worked with leading publications like The Times of India, Hindustan Times, The Indian Express besides taking up a brief assignment in the Middle East.
Barun Das, CEO, TV9 Network, said, âWe are creating a symbiotic relationship between the incumbent linear TV and fledgeling digital businesses through a robust Studio approach that will drive convergence. The Network is aggressively pursuing its ambitious digital business goals and is currently identifying the right talent for the same. Raktim joined us recently to lead the convergence business and we are happy to have Prasanna on board to reinforce the team.â
Raktim added, âWe are bringing together some of the finest professionals in the industry with the proven expertise of having created pioneering, benchmark-setting initiatives. Prasannaâs appointment is a step in this direction. He has straddled both content and revenue and is best suited to bring in his unique experience to the table.â