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Team Pumpkin wins digital marketing mandate for Dixcy Scott

The agency will strategise, build the brand’s digital presence and ensure meeting of brand objectives like deeper reach in tier 2 and 3 markets and creating more aspirational value for the brand

Digital marketing agency Team Pumpkin has added Dixcy, a hosiery company, to its portfolio. The agency’s Bengaluru office will handle the account with support from other offices.

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Team Pumpkin will drive overall digital marketing efforts for the brand, which include strategising, building their digital presence and ensuring meeting of brand objectives like deeper reach in tier 2 and 3 markets and creating more aspirational value for the brand.

The mandate includes management of other portfolio brands of Dixcy too, like Uno and Slimz.

Ranjeet Kumar

Ranjeet Kumar, CEO, Team Pumpkin, said, “It delights us to be on board with Dixcy Group. Helmed by a seasoned leadership team in creating interesting campaigns, we aim to deliver a holistic range of cutting-edge digital solutions to the brand and make use of our resources to promote them/reach out to the right audience.”

Zoher Kapuswala

Zoher Kapuswala, General Manager, Head of Marketing, Dixcy, added, “Focused to increase brand awareness and market share, the partnership with Team Pumpkin will help us sustain an engaging conversation with the right target audience. We are eager to further grow with the team in terms of reach and engagement of our brand, across markets and are as excited for the partnership.”

Dixcy with a presence in innerwear and casual wear with multiple brands is headquartered in Bengaluru. With 35 years of experience in the Indian market, it offers range of products of innerwear, nightwear, athleisure and casualwear. 

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