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Red FM announces Online Edition of South Side Story to celebrate the spirit of Onam

The festival will present the authentic music and culture of Kerala in a contemporary way to audiences across the globe. The event will be streamed on August 23

Radio network 93.5 Red FM has announced the Online Edition of South Side Story, an experiential festival that brings Onam celebrations to other parts of India. The event will be streamed online for all the viewers in India and across the world.

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The festival will present the authentic music and culture of Kerala in a contemporary way to audiences across the globe. The Online Edition of South Side Story will include a variety of elements from Southern India. Bringing in popular regional Indie bands, Agam, Thaikkudam Bridge and Masala Coffee along with various engaging segments that represent the spirit of Onam.

Nisha Narayanan, Director and COO, Red FM and Magic FM, said, “Season one of South Side Story on ground edition was a huge success in both Delhi and Mumbai. Continuing the same vibe, we are happy to launch the online edition of South Side Story. The idea is to observe the spirit of festive season that’s about to start and what better than bringing the festival vibe directly to people’s homes. Our whole effort is in building communities, supporting independent music and keeping the festive spirit going even in these tough times.”

Keeping alive the proposition of last year’s on-ground experience, Red FM’s South Side Story Online Edition will not just let people enjoy stunning band performances from the comfort of their homes but also order in Sadhya, which is an integral part of Onam celebrations. Sadhya delivery will be operational in Delhi, Mumbai and Kolkata with all safety measures and guidelines in place.

The event will be streamed on August 23. The tickets for the event will be available at BookMyShow.com for Rs 200.

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