Wellness brand Himalaya Drug Company has launched a film as part of its campaign #LoveYourHands, highlighting the importance of nurturing and caring for our hands with Himalaya Hand Cream.
The film, set in the present-day context, showcases all the work that our hands do while being engaged in house chores, frequent hand washing, sanitising, cleaning, and emphasises the importance of hand care. This TVC beautifully captures the day-to-day activities that are carried out, with a reminder that those busy hands deserve utmost care and nourishment.
The current scenario has brought the focus back on the importance of hand washing and hand hygiene. The situation has also called for a change in habits and more attention on cleanliness.
Regular washing of hands often leaves them dry and stretched. Himalaya Hand Cream is a combination of natural herbs enriched with the goodness of rose myrtle and cocoa butter, which revive dry and rough skin, help strengthen the skinâs barrier function, making our hands feel soft and supple. This non-greasy cream is quickly absorbed by the skin, thereby hydrating and improving skin texture, with a reminder for people of all age groups to moisturise their hands regularly.
Rajesh Krishnamurthy, Business Director, Consumer Products Division, The Himalaya Drug Company, said, âToday, more than ever, hand hygiene and washing hands frequently has become important, and there is a growing awareness among consumers about the need for moisturising hands after washing. While taking care of the sanitation needs, consumers are also worried about the harsh effects of constantly using soaps on hands. As a trusted wellness brand, Himalaya has always taken care of customersâ evolving needs. Himalaya Hand Cream is packed with natural ingredients that help prevent hands from becoming dry from regular washing. Our focus is to help people give the much-needed love and care to their hands while keeping them clean and sanitised.â
Keerthika Damodharan, Brand Manager, Consumer Products Division, Marketing, The Himalaya Drug Company, added, âDue to frequent hand washing and use of sanitisers, many people are facing the problem of rough and dry hands. Using a specialised hand cream is recommended to get the best results for dry skin, instead of using any skin moisturising cream that might not provide extra care. Our new communication, 'Not just a skin cream', highlights the importance of using a hand cream over any other skin cream for soft and supple hands. It underlines the importance of this special care that our hands deserve.â
The campaign has been conceptualised by Mullen Lintas. Highlighting the insight behind this campaign, Chief Creative Officers at Mullen Lintas, Garima Khandelwal and Azazul Haque, said, âThe insight for the film comes straight from the new reality that we are all living in. With increased safety measures and the lockdown, there is an impact on our hands, which are doing way more than they are used to. While the visual language stands as a crucial part of our everyday lives, the track is youthful and vibrant, ensuring that the essence of the brand feels relatable. Hands that do so much deserve a little extra love and care, being the idea.â
Film Title: Love Your Hands
Brand: Himalaya Hand Cream
Agency: Mullen Lintas
Brand Planning: Sushma Rao and Gargi Sarvankar
Creative: Sangeetha Sampath, Vaishali Jain, Ranbir Singh Bhogal
Account Management: Siddhartha Roy, Lopamudra Bhattacharya, Anahita Brar, Chetali Kudtarkar
Production House:Â Ambidextr Studios LLP
Director: Abhay Punjabi