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Vega launches Séry, a make-up brand for today’s women

The products follow a stick design form that is easy to use and helps in applying the right amount of make-up. It has signed Bollywood actress Amyra Dastur as the brand ambassador, who will feature in the latest launch campaign video

Personal care appliances and beauty accessory brand Vega has launched Séry Cosmetics. The makeup brand launched its products through e-commerce channels, including its own website.

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The products follow a stick design form that is extremely easy to use and helps in applying the right amount of make-up. Séry is the style partner for all the fashion-conscious and free-spirited women to showcase different facets of their versatile personality.

Sandeep Jain, Promoter of Séry, said, “We are delighted to introduce Séry and excited about presenting an exclusive make-up range for our Indian consumers. The brand includes a range of lip, eyes and face products with formulations enriched with natural ingredients. The core aim of the brand is easing make-up application

on-the-move. It comes in a stick format that is convenient and ready to use. Séry is crafted for the women who believe in keeping up with the hustle, in style. The purpose of Séry is to create a line of products that capture the essence of today's women. Whether it’s getting glam at home, feeling confident at work, or making heads turn, Séry is here to bring out the best in you!”

The products are curated and formulated with meticulous research and are enriched with natural ingredients such as red raspberries, vitamin E, and castor oil. Customers can buy some of the brand’s signature products such as ‘Capture D' Matte Lasting Lip Color, ‘Fix 'N' Click Foundation Stick', and ‘Xpress Lash Volumising Mascara’ from their website or Amazon India.

One of the brand’s products, 'Pout 'N' Shine Lip Tint', is an amalgamation of tempting flavours and natural ingredients that the consumers will love.

The products are researched and formulated in Italy and are manufactured in India. Séry is for the trendsetting women who are versatile and audacious.

Séry has signed Bollywood actress Amyra Dastur as the brand ambassador. As part of this association, Amyra will feature in the latest launch campaign video.

Check out Séry’s range of innovative range of products at:

www.instagram.com/serycosmetics

Or their website:

www.serycosmetics.com

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