Luxury carmaker Porsche India has drawn up strategic plans for the Indian market and has signed full-service communications agency L&K Saatchi & Saatchi to manage its communications mandate comprising both mainline and digital responsibilities.
The agency won the mandate in a multi-agency pitch and will manage it from its Mumbai office for two years.Â
Pavan Shetty, Director, Porsche India, said, âWe are thrilled to welcome L&K Saatchi & Saatchi on board as part of our team. In todayâs age, it is critical that we partner with an agency that creates integrated solutions, which will help us connect with our audience at multiple platforms and touchpoints. We are confident L&K Saatchi & Saatchi, with its digital first, data-led approach, will be able to help us build a stronger brand narrative and engage with audiences across various mediums.â
On winning the mandate, Charles Victor, Executive Director, L&K Saatchi & Saatchi, said, âWe are so excited to welcome Porsche India into our agency. It is a true Lovemarks brand, and a lot of us have spent our careers hoping we will one day work on this brand. We believe our digital-first thinking and data-driven approach to communication will help the brand create the right ripples. We have a huge challenge ahead of us and are looking forward to partnering Pavan and his team to achieve great success in the future.â
PorscheÂ India is a division of Ć koda Auto Volkswagen India Private Limited with its headquarters in Mumbai. It is the sole importer forÂ Porscheâs range of sport luxury cars â including the iconic 911, Boxster, Cayman, Macan, Cayenne and PanameraÂ â all of which showcase exemplary driving characteristics, thoroughbred performance, engineering excellence, attention to detail and exquisite craftsmanship.