Periods is #NoBigDeal — HT's HealthShots ups the ante to bust myths and stigma

It is 2020 and still there is a plethora of myths and stigma connected with menstruation, which is just a biological process that a woman goes through every month. For instance "period blood is impure" to "tampons are not for Indian women", and so on. HealthShots, a health and wellness platform for Indian millennial women from media group Hindustan Times, is pledging to change this narrative around Menstrual Hygiene Day observed on May 28.

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

With a week-long campaign, from May 27 to June 2, HealthShots attempts to demystify the menstrual cycle with expert-backed content from India's leading female healthcare institutions, featuring the voices of over 10 gynaecologists and other medical practitioners.

Through the campaign No Big Deal, HealthShots is also celebrating the invincible female spirit by bringing you stories of 14 women from different walks of life on how their periods don't dictate their lives. Actress Eisha Chopra, influencer Dolly Singh, chef Bani Nanda, US-based fashion influencer Kompal Matta Kapoor, makeup artist Leena Bhushan, bodybuilder Yashmin Chauhan, Covid-19 frontline doctor Manjusha Agarwal, pilates expert Vesna Jacob, and digital creator Aakriti Rana are just a few of the unstoppable women who will be sharing their period stories through #NoBigDeal.

"What we want to do with #NoBigDeal and our Menstrual Hygiene Day campaign is to bridge the gap between how periods are perceived by society and the reality of how women live through it. The aim is to get the right information out there and bust some of the myths that still exist," said Ramesh Menon, Chief Business Officer at HT Media.

HealthShots is also launching an e-guide on menstruation to mark Menstrual Hygiene Day 2020. So log onto healthshots.com between May 27 and June 2 for exciting content and inspiring stories, and stand with HealthShots as they proclaim that periods is indeed #NoBigDeal.

Info@BestMediaInfo.com