Fevicol, the adhesive brand from Pidilite Industries Limited, sends out a message of awareness to the people of India as the lockdown eases gradually. Fevicol petitions people to be even more particular than before about wearing a mask and maintaining a social distance of two metres.
This message specifically states that while the battlefield and war remain the same, the strategy must change. Until now we fought this battle while locked in, now we move out of our homes, and continue fighting. We have to live, move ahead and not cave in. To fight this war, we need to stay alive.
Fevicol requests India to fight the coronavirus with even more vim and vigour and in the right spirit.
Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd, said, “In these trying times, this positive and uplifting message from Fevicol on ‘Unlock1’ is a great morale booster to all – consumers as well as our sales colleagues, end-users, dealers and distributor partners.”
The campaign has been written and voiced by Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy.