Dabur launches anthem in support of PM's 'Vocal for Local' vision

FMCG company Dabur India Ltd. has launched a new ‘Vocal for Local’ campaign, showcasing its Indian roots and the 135-year-old heritage of being dedicated to the health and well-being of every household.

The campaign, with the anthem “Ye Bharat Hai Hamara, Ye Dabur Hai Hamara”, seeks to showcase the strong legacy of the various Dabur brands and their role in the everyday lives of its consumers.

This campaign takes forward the vision of Prime Minister Narendra Modi for an Aatmanirbhar Bharat and responding to PM’s call for supporting indigenous businesses, lauding home-grown brands and encouraging the country to celebrate and honour self-reliance by coining the term ‘Vocal for Local’. In view of the lockdown, the video — which features the voice of playback singer Shantanu Sudame — uses archival footage from Dabur’s existing campaigns.

The anthem:

“The brand Dabur signifies trust and health in the minds of our consumers. Dabur is an Indian company with a 135-year-old heritage, and has been dedicated to the health and well-being of every household. This video truly signifies our long-standing commitment to the nation and the millions of lives that we have touched over the years. It reiterates the fact that Dabur has always put the nation's health first for 135 years and will continue to make India stronger and healthier,” said Minoo Phakey, Head-Marketing Services, Dabur India Ltd.

“With 135 years of heritage of caring, Dabur is India’s pride. Deep rooted in India and India’s culture, Dabur with its Ayurvedic and natural healthcare brands is the brand to lean on, in every home. So to dream of a film for ‘Vocal for Local’ was just about expressing this pride. We are grateful and delighted to partner Dabur on this journey,” said Anusha Shetty, Chairperson and Group CEO, Grey Group India.

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