Ahead of Lions Live week, Cannes Lions has launched the Young Lions Live Award. As part of the competition, creatives between 18-30 years age group have to answer a brief from the humanitarian organisation, the United Nations World Food Programme. The brief calls on young talent for creative ideas to help rebalance the food waste-starvation equation â€“encouraging people to waste less food and contributing to ending world hunger at the same time.
Participants will have until June 14 to enter their work. The participants will have to create a 90-second film and a 500-word description explaining the idea. Entries will be judged by Cannes Lions jurors and winners, announced on June 26, will receive a complimentary pass to Cannes Lions 2021.
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