Radio network Big FM has launched an interactive show ‘Big Spotlight’ featuring eminent leaders and influencers from various industries.
Through ‘Big SpotLight’, Big FM aims to highlight how these leaders and their organisations are managing business continuity while also contributing to the society in the current time of crisis. These influencers and leaders open up about how their organisation is managing work during lockdown and helping each other to remain on top of their game. They also share their views on the impact of Covid-19 on industries and how businesses will shape up after the lockdown. Giving a personal touch to the interviews, the show sees them reveal their private lives as they speak about time spent with family, their hobbies and how they’ve been working from home.
Asheesh Chatterjee, Chief Financial Officer and Chief Business Officer, Big FM, said, “Each of the leaders and influencers, who are a part of the initiative Big SpotLight, have worked hard to achieve the success they have and are an inspiration to many. With years of experience, their insight and perspective is not only important, but can also help us deal with the situation at hand in a better manner. In challenging times like these, I am certain that a show like this will not only help us gain a good understanding of the situation, but also guide people, who are at home, towards working more efficiently. Their views will also help in gaining good insight on business strategies that could help in boosting the economy, which is the need of the hour. Furthermore, it will help in building and strengthening the relationship with our brand partners who have been with us throughout the journey.”
Increasing the fun quotient, the radio station also organises quizzes in the show that take place between the RJ and the influencer/leader. In order to amplify the show’s reach and spread its message, the interviews are being taken both in video and audio format and are aired on Big FM and its Linkedin platform.
The show has been graced by about 50 industry stalwarts till now.