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#ARM Worldwide changes gears during lockdown to strengthen its ‘consulting’ positioning

We used this adversity to our advantage, moving towards our goal and we did build up new workforce capabilities, says MD Ritesh Singh

In order to strengthen is ‘consulting’ positioning, independent digital marketing and communications consulting firm #ARM Worldwide launched several learning and development initiatives for all team members along with the leadership team in the organisation.

Ritesh Singh, MD and Co-Founder, #ARM Worldwide, said, “We operate in the agency world however we don’t think, act, behave like an agency. #ARM’s goal from a positioning standpoint always has been to be a consulting company, Accenture as an organization has been our inspiration. We at #ARM, used this adversity to our advantage, moving towards our goal and we did build up new workforce capabilities. We are now much stronger as a team and raving to help brands across categories in the next phase of life with COVID.”

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Digital transformation is going to be the backbone of all organizations and the pandemic has simply accelerated this shift. It was essential for #ARM to expand knowledge and skills of the workforce to stay ahead of the curve and transformation for brands.

500+ certifications have been acquired by ARManions (ARM’s employees) in which IBM Design Thinking has been one of the cornerstones of the learnings at the organization, followed by Google Certifications (Shopping, Video, Analytics, Display Ad, My Business Basics, AdSearch, Adwords, etc.), Amazon Marketing Solutions certifications, followed by Hubspot Academy (Content Marketing, Social, Inbound, etc), SEMrush, LinkedIn Learning, Twitter Flight School, AWS Cloud, BI, Hootsuite Learnings to name a few.

At ARM Worldwide, the learning and development program was deployed under 2 strategic pillars - ‘Up the Skill’ and ‘Up the Game’. The learning journey didn’t stop at learning and acquiring certificates, Application of Learning had most emphasis, learning had to be applied in both vertical and horizontal fashion i.e. service excellence and thinking it through different categories. Ensuring that the workforce was involved with projects and tasks that allow them to apply and improvise on the new skills. This helped build a sense of encouragement, positivity, and fearlessness within the workforce.

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