In its new campaign #BeSomeonesHome, home furnishing brand Ikea, from the Ingka Group, Â highlights its commitment to advocating for a fairer and more equal world where people from all communities, irrespective of gender and sexual orientation, feel welcomed, respected and appreciated for who they are.
Ikea promotes equality as well, making its workspaces safe for people from all walks of life. On May 17, Ikea reiterates these values by celebrating IDAHOT, (International Day Against Homophobia, Transphobia and Biphobia), one of the many ways to celebrate its people. In India as well, they are creating a strong foundation for diversity, equality and inclusion â creating opportunities for the many, being fair and equal, and supporting all co-workers as Ikea navigates through these challenging Covid-19 times together. On the occasion of IDAHOT, Ikea pays tribute globally through a special campaign, #BeSomeonesHome, that underlines its commitment to advocate for a fairer and more equal world and workspace where LGBT+ people feel welcomed, respected and appreciated for who they are.Â
Speaking on this day, Parineeta Cecil Lakra, Country People and Culture Manager at Ikea India, said, âIkea India is a value-driven company. People are always our priority. We aim to provide an inclusive workspace for everyone who is a part of Ikea. People can be themselves at Ikea. We want to stand up against discrimination of LGBT+ people, break the silence and promote equal rights on May 17 and every day.â