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TBWA Mumbai wins the only medal for India at ADC Awards

The agency won a Bronze medal in the Packaging Design category

TBWA\India Mumbai emerged as the only winner from India as a total of 38 Cube winners were announced in Packaging Design, Product Design and Typography on the third day of the week-long online ADC 99th Annual Awards, the world’s longest continually-running show celebrating excellence in craft and innovation in all forms of design and advertising.

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The agency won a Bronze medal for its work titled ‘One Mindful Mind’ for its client NeuroGen Brain and Spine Institute in the Packaging Design category.

One Mindful Mind artwork:


Agency: TBWAIndia Mumbai / Mumbai

Chief Creative Officer: Parixit Bhattacharya

Creative Director: Geet Rathi, Sagar Jadhav

Art Director: Rajlaxmi Jain, Geet Rathi

Writer: Rajlaxmi Jain, Anurag Kumar, Ahana Chaudari, Aakash Dalwadi

Animator: Panini Panwar

Designer: Rajlaxmi Jain, Geet Rathi, Dev Gujar, Brinda Singala, Vidhi Shah

Digital Artist: Milind More, Jayawant Sawant, Sushil Parab

Director: Kashif Memon, Raghu Pasuneri

Best of Discipline for Packaging Design went to Scholz & Friends Berlin for “The Tampon Book: a book against tax discrimination” on behalf of The Female Company.  The agency also won two ADC Gold Cubes for the work.

In Product Design, Superunion London won Best of Discipline for “Notpla” on behalf of Notpla.  Jones Knowles Ritchie London was awarded Typography Best of Discipline for Courtney Tulloch “Making Impossible Possible”.

“More people have climbed Mount Everest than won an ADC Gold Cube,” said Philippe Meunier, CCO/cofounder, Sid Lee, One Club Board member and a past president of the Art Directors Club.  “As we kick off ADC’s centennial celebration later this year, it’ll be a unique opportunity to look back at a century of craft and its impact on pop culture, and reflect on the past 100 years so we can better envision the next 100 years to come.”

Winners in other disciplines will be announced online each day this week, accompanied by daily Instagram Live conversations between ADC 99th jury members and the creatives behind the biggest winning works.

Packaging Design (6 Gold, 2 Silver, 5 Bronze, 19 Merit)


33 and Branding Beijing “Packaging Made From Bagasse” for Biohyalux in Sustainable / Eco-friendly - Single

Casa Rex São Paulo “Takkø Café Packaging” for Takkø Café in Food / Beverage - Food - Series

Dentsu Tokyo “Pocky THE GIFT” for Ezaki Glico Co., Ltd. In Food / Beverage - Food - Series

Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company in Design for Good - Packaging Design

Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company in Pharma / Health / Wellness

Superunion Hong Kong “Figlia - Feminine by Nature” for Agricola Dargenio in Food / Beverage - Food - Series

Product Design (1 Gold, 4 Silver, 4 Bronze, 12 Merit)


Superunion London “Notpla” for Notpla in Design for Good - Product Design

Typography (3 Gold, 7 Silver, 6 Bronze, 23 Merit)


Jones Knowles Ritchie London “Making Impossible Possible” for Courtney Tulloch in Motion - Single or Series

SHA inc. Tokyo “The Hidden Essence” for NHK (Japan Broadcasting Corporation) in Poster - Series

Tien-Min Liao Long Island City “Ribaasu” for Typeji in Typefaces / Font Systems - Single or Series

The ADC 99th Annual Awards is part of The One Club for Creativity, the world’s leading nonprofit organization supporting and celebrating the global creative community.  

The One Club awards shows each have their distinct focus.  ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation, while The One Show judges focus on creativity of ideas and quality of execution.

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