TBWA\India Mumbai emerged as the only winner from India as a total of 38 Cube winners were announced in Packaging Design, Product Design and Typography on the third day of the week-long online ADC 99th Annual Awards, the worldâs longest continually-running show celebrating excellence in craft and innovation in all forms of design and advertising.
The agency won a Bronze medal for its work titled âOne Mindful Mindâ for its client NeuroGen Brain and Spine Institute in the Packaging Design category.
One Mindful Mind artwork:
Agency: TBWAIndia Mumbai / Mumbai
Chief Creative Officer: Parixit Bhattacharya
Creative Director: Geet Rathi, Sagar Jadhav
Art Director: Rajlaxmi Jain, Geet Rathi
Writer: Rajlaxmi Jain, Anurag Kumar, Ahana Chaudari, Aakash Dalwadi
Animator: Panini Panwar
Designer: Rajlaxmi Jain, Geet Rathi, Dev Gujar, Brinda Singala, Vidhi Shah
Digital Artist: Milind More, Jayawant Sawant, Sushil Parab
Director: Kashif Memon, Raghu Pasuneri
Best of Discipline for Packaging Design went to Scholz & Friends Berlin for âThe Tampon Book: a book against tax discriminationâ on behalf of The Female Company.Â The agency also won two ADC Gold Cubes for the work.
In Product Design, Superunion London won Best of Discipline for âNotplaâ on behalf of Notpla.Â Jones Knowles Ritchie London was awarded Typography Best of Discipline for Courtney Tulloch âMaking Impossible Possibleâ.
âMore people have climbed Mount Everest than won an ADC Gold Cube,â said Philippe Meunier, CCO/cofounder, Sid Lee, One Club Board member and a past president of the Art Directors Club.Â âAs we kick off ADCâs centennial celebration later this year, itâll be a unique opportunity to look back at a century of craft and its impact on pop culture, and reflect on the past 100 years so we can better envision the next 100 years to come.â
Winners in other disciplines will be announced online each day this week, accompanied by daily Instagram Live conversations between ADC 99th jury members and the creatives behind the biggest winning works.
Packaging Design (6 Gold, 2 Silver, 5 Bronze, 19 Merit)
33 and Branding Beijing âPackaging Made From Bagasseâ for Biohyalux in Sustainable / Eco-friendly - Single
Casa Rex SĂŁo Paulo âTakkĂž CafĂ© Packagingâ for TakkĂž CafĂ© in Food / Beverage - Food - Series
Dentsu Tokyo âPocky THE GIFTâ for Ezaki Glico Co., Ltd. In Food / Beverage - Food - Series
Scholz & Friends Berlin âThe Tampon Book: a book against tax discriminationâ for The Female Company in Design for Good - Packaging Design
Scholz & Friends Berlin âThe Tampon Book: a book against tax discriminationâ for The Female Company in Pharma / Health / Wellness
Superunion Hong Kong âFiglia - Feminine by Natureâ for Agricola Dargenio in Food / Beverage - Food - Series
Product Design (1 Gold, 4 Silver, 4 Bronze, 12 Merit)
Superunion London âNotplaâ for Notpla in Design for Good - Product Design
Typography (3 Gold, 7 Silver, 6 Bronze, 23 Merit)
Jones Knowles Ritchie London âMaking Impossible Possibleâ for Courtney Tulloch in Motion - Single or Series
SHA inc. Tokyo âThe Hidden Essenceâ for NHK (Japan Broadcasting Corporation) in Poster - Series
Tien-Min Liao Long Island City âRibaasuâ for Typeji in Typefaces / Font Systems - Single or Series
The ADC 99th Annual Awards is part of The One Club for Creativity, the worldâs leading nonprofit organization supporting and celebrating the global creative community.Â Â
The One Club awards shows each have their distinct focus.Â ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation, while The One Show judges focus on creativity of ideas and quality of execution.