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Jio Creative Labs gets its own logo

The logo identity of Jio Creative Labs has been designed by the Jio Brand Team. Jio Creative Labs continues to work with clients from Reliance such as Reliance Jio and Reliance Retail and also with Government, private and public sector

Set up by Aditya Bhat in 2011, Jio Creative Labs started out as ‘Business of Ideas’. It merged with Reliance in 2016 as their advertising and marketing arm and renamed Jio Studios. The name was also used by Reliance for their films division.

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To avoid confusion, it was decided to demarcate the advertising and marketing arm as an individual identity and rebrand it as Jio Creative Labs, whose logo was launched on May 15. Jio Studios continues to be the films arm.

The logo identity of Jio Creative Labs has been designed by the Jio Brand Team with an interesting thought process of using the Jio logo along with the ‘Cool Boxes Design System’. The boxes represent a combination of young and experienced talent and truly integrated services, combined on a powerful brand experience. It’s a flexible and scalable design system that can flow across any platform providing a fluid yet consistent brand experience.

Jio Creative Labs continues to work with a wide set of clients from Reliance such as Reliance Jio and Reliance Retail and also with the Government, private and public sector. JCL has equipped itself with in-house production and post-production capabilities.

Aditya Bhat, Head, Jio Creative Labs, said, “Jio Creative Labs is a name that has the right philosophy behind it. The Jio Brand Team has outdone itself with a logo that represents that philosophy in a visually exciting manner. That being said, nothing much changes in our ideology, the teams remain the same, the work remains the same, and now with these new beginnings, the passion and zeal is multiplied tenfold.”

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