Beat the lockdown blues with Cornitos 'CornitosKhaoBoriyatBhagao'
Conceptualised by Water Communication, the brand aims to associate with its customers in a fun and light-hearted way by empathising with their situation during the lockdown
The forerunning brand of Greendot Health foods Pvt Ltd, Cornitos, has launched a campaign named CornitosKhaoBoriyatBhagao, focusing on millennials stuck alone in this pandemic far from their houses and how they’re talking about life coming to a standstill all of a sudden and the flavours of Cornitos keeping them happy and alive.
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The concept is introduced by Water Communication, agency on record for Cornitos, with an idea to reunite with the consumers and create a recall value for the brand since the customer retail experience is limited at the moment.
Cornitos aims to associate with its customers in a fun and light-hearted way by empathising with their situation. It emphasises on how Cornitos not only keeps the need of their patrons intact but also their social responsibility to keep them sane in the current situation. The one-minute pun directed and produced by The Moon studioz, a production house from Mumbai, shows how these millennials are certainly knocked down by the lockdown as it pulled a brake on their ever-so fast paced life.
The campaign says whatever be the situation Cornitos is available on various online platforms. Whether planning for a virtual house party, evening snack companion or just to enjoy them during a movie, Cornitos Nachos is always there for you.
Cornitos Nachos are there to add some zing to your life and beat those quarantine blues. Therefore, #CornitosKhaoBoriyatBhagao
The campaign has been shot during the lockdown by maintaining social distancing protocols.
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