Global tube-packaging company Essel Propack has appointed Sudhanshu Vats as Additional Director of the Company w.e.f. April 16, 2020. Vats has also been appointed as Chief Executive Officer and Managing Director of the company.
Headquartered in Mumbai, Essel Propack is a specialty packaging manufacturer of laminated plastic tubes for the FMCG and Pharma space. Blackstone had acquired majority stake in Essel Propack from Essel Group in April 2019.
Vats has more than 28 years of industry experience across FMCG and media sectors. Prior to joining Essel Propack, Vats spent eight years as the Managing Director and Group CEO of Viacom18, one of Indiaâ€™s leading media organizations.
During his tenure, he scaled the business from 6 to over 54 television channels across more than 80 countries, added three more lines of business and grew revenue by over 4x. By building a strong portfolio of Direct to Consumer digital offerings under VOOT brand and strengthening data science and analytics capability, he has future proofed the media company that is admired for its culture, quality of talent and progressive people policies.
Prior to joining Viacom18, Vats spent more than 20 years at Unilever in various sales and marketing and general management roles. He left Unilever as the head of Unileverâ€™s laundry business in South Asia and head of the Radiant brand globally. He made Radiant the fastest growing laundry brand in the world with over Euro 500 mm turnover. During his long tenure at Unilever, he shaped many popular household brands, most notably Lipton, Vim, Wheel, Surf, Rin, Lifebuoy and Lux.
Vats is the Chairman of the National Media and Entertainment Committee of CII (Confederation of Indian Industry), Vice President of IBF (Indian Broadcasting Foundation) and Director at BARC (Broadcast Audience Research Council). He is also on the advisory board of a number of NGOs.
Vats holds an M.B.A. from Indian Institute of Management (IIM), Ahmedabad. He received his Bachelor of Technology degree in Mechanical Engineering from National Institute of Technology, Kurukshetra.