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Sesame launches new videos under its initiative ‘Khayaal apnaa, Khayaal apnon ka’

New fun and engaging audio, video, e-books featuring funny furry loveable Sesame muppets will be available across public and private media platforms

Sesame Workshop in India, the non-profit educational organization behind Sesame Street, has launched new animated public service announcements to help families across India stay physically and emotionally healthy as the unprecedented coronavirus pandemic continues.

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The audio and video content will be available in English and 11 Indian languages [Hindi, Tamil, Telugu, Malayalam, Kannada, Kashmiri, Bengali, Odia, Assamese, Gujarati, Marathi] and will include Elmo’s new “Washy Wash” song as well as Sesame Muppets learning how to sneeze properly and how caring for yourself means caring for each other. And with children currently out of school, Sesame content also provides early learning to children at home. Both audio and video content will be available across TV, radio and digital platforms operated by Govt of India as well as private media houses. Govt. of Uttar Pradesh will be distributing content over TV, radio, DIKSHA app, WhatsApp and in Maharashtra the content will be available on DD Sahyadri. Some of the new content  premiering today includes the following videos:

- Washy Wash with Elmo: Families can sing along with Elmo as he washes his hands for 20 seconds—washing the germs away and helping everyone stay healthy.


- Learning how to sneeze and cough safely with Grover: Grover helps children remember that when they feel a tickle in their noses or throats, they should remember to sneeze or cough into their upper sleeve or elbow that helps keep the germs off their hands and away from other people. It’s as easy as 1, 2, 3!

- Time to Wash Your Hands! Sesame Muppets demonstrate different situations where children and families should wash hands after coughs and sneezes, before eating, after playing, after using the bathroom, and more.


- Caring for Myself, Caring for Others: Sesame Muppets help children understand that when you take good care of yourself, you’re taking good care of others, too.

“As families across India adjust to their new realities, our Sesame programme is there to support them in staying healthy and fostering learning at home while children are out of school,” said Sonali Khan, MD, Sesame Workshop India. “With a little help from the funny and furry muppets, together we can help children and families, especially the vulnerable, learn healthy habits and take care of each other during this crisis.”

In addition to the new videos, Sesame Workshop India offers free materials such as e-books, audio episodes, video episodes and digital games for parents and children. The new videos are part of Sesame Workshop’s Caring for Each Other initiative, which provides a rich array of Sesame content designed to comfort, educate, and entertain parents and children during the unprecedented uncertainty facing young children and families around the world. Free resources are available for families at sesameworkshopindia.org/caring/

Sesame Workshop resources are easy to use and are designed to help parents provide comfort and manage anxiety, as well as help with creating routines, fostering playful learning at home, including staying physically and mentally healthy. Mindful that the adults who care for children need support too, the resources are intended to help caregivers as well as children. Sesame Workshop is offering the content free of cost for families around the world who are struggling to adjust, adapt, and keep each other safe.

Sesame Workshop is also developing new content including animations on healthy habits, resources providing comfort, and learn-at-home activities on topics including reading, math, and science, that will be available in English, Hindi and other regional languages such as Kannada, Tamil, Telegu, Malayalam, Marathi, Gujarati, Bengali, Odia, Assamese and Kashmiri.


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