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Republic TV decisively leads English news genre in the first week of lockdown

BestMediaInfo.com is taking both 15+ and 22+ age groups into consideration, looking at the lockdown amid the coronavirus crisis. Also, check out the pecking order in core TG from a marketers’ perspective, which is NCCS 22+ M AB Mega Cities

English news channels garnered unprecedented viewership in the first week of lockdown which is BARC India’s Week 12 of 2020 from March 21-27.

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Considering young audiences of 15+ are glued to English news in the lockdown period, BestMediaInfo.com is taking this TG in consideration. In NCCS 15+ All India TG, Republic TV led the pack with a decisive margin. Times Now and India Today TV were at No. 2 and No. 3, respectively.

Also read: Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?

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Avg Weekly Imp (000)

 

 

 

NCCS 15+ | India

 

 

 

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

1599

6219

289%

Times Now

1560

3876

148%

India Today Television

901

3167

252%

CNN News18

680

2485

266%

NDTV 24x7

826

1939

135%

News X

85

122

43%

In the 22+ age group too the channel maintained its leadership with a big margin. In terms of percentage growth CNN-News18 grew maximum by 309%.

Avg Weekly Imp (000)

 

 

 

NCCS 22+ | India

 

 

 

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

1363

5118

276%

Times Now

1339

3447

157%

India Today Television

704

2479

252%

CNN News18

529

2166

309%

NDTV 24x7

573

1312

129%

News X

73

113

54%

English news cannels recorded massive growth in their reach across All India markets. Republic TV again led the pack with maximum growth in its reach in both 15+ and 22+ age groups.

Avg Weekly Reach (000)

NCCS 15+ | India

 

 

 

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

6152

16544

169%

Times Now

5897

8695

47%

CNN News18

3152

8226

161%

India Today Television

2556

6698

162%

NDTV 24x7

1292

2351

82%

News X

312

700

124%

In 22+ age group, Republic TV’s reach grew by 181% followed by CNN-News18 which grew by 178%.

Avg Weekly Reach (000)

NCCS 22+ | India

 

 

 

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

4933

13882

181%

Times Now

4769

7188

51%

CNN News18

2467

6853

178%

India Today Television

2074

5457

163%

NDTV 24x7

1027

1954

90%

News X

265

615

132%

In Mega Cities, which is core TG from a marketer's perspective, the pecking order of the English news channels saw some changes. While Republic TV continued to lead the pack, India Today TV jumped at No. 2 followed by Times Now. Mirror Now and WION were ahead of CNN-News18 and NDTV 24x7.

Avg Weekly Imp (000)

NCCS 22+ M AB | Mega Cities

 

Channel

2020W12

Republic TV

763

India Today Television

583

Times Now

509

Mirror Now

219

VION

201

CNN News18

195

NDTV 24x7

162

News X

17

 

Info@BestMediaInfo.com

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