Advertisment

Republic TV decisively leads English news genre in the first week of lockdown

BestMediaInfo.com is taking both 15+ and 22+ age groups into consideration, looking at the lockdown amid the coronavirus crisis. Also, check out the pecking order in core TG from a marketers' perspective, which is NCCS 22+ M AB Mega Cities

author-image
BestMediaInfo Bureau
New Update
Republic TV decisively leads English news genre in the first week of lockdown

English news channels garnered unprecedented viewership in the first week of lockdown which is BARC India’s Week 12 of 2020 from March 21-27.

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

Considering young audiences of 15+ are glued to English news in the lockdown period, BestMediaInfo.com is taking this TG in consideration. In NCCS 15+ All India TG, Republic TV led the pack with a decisive margin. Times Now and India Today TV were at No. 2 and No. 3, respectively.

Also read: Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?

Avg Weekly Imp (000)

NCCS 15+ | India

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

1599

6219

289%

Times Now

1560

3876

148%

India Today Television

901

3167

252%

CNN News18

680

2485

266%

NDTV 24x7

826

1939

135%

News X

85

122

43%

In the 22+ age group too the channel maintained its leadership with a big margin. In terms of percentage growth CNN-News18 grew maximum by 309%.

Avg Weekly Imp (000)

NCCS 22+ | India

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

1363

5118

276%

Times Now

1339

3447

157%

India Today Television

704

2479

252%

CNN News18

529

2166

309%

NDTV 24x7

573

1312

129%

News X

73

113

54%

English news cannels recorded massive growth in their reach across All India markets. Republic TV again led the pack with maximum growth in its reach in both 15+ and 22+ age groups.

Avg Weekly Reach (000)

NCCS 15+ | India

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

6152

16544

169%

Times Now

5897

8695

47%

CNN News18

3152

8226

161%

India Today Television

2556

6698

162%

NDTV 24x7

1292

2351

82%

News X

312

700

124%

In 22+ age group, Republic TV’s reach grew by 181% followed by CNN-News18 which grew by 178%.

Avg Weekly Reach (000)

NCCS 22+ | India

Channel

2020W 9

2020W12

Growth in WK 12 Over Wk 09

Republic TV

4933

13882

181%

Times Now

4769

7188

51%

CNN News18

2467

6853

178%

India Today Television

2074

5457

163%

NDTV 24x7

1027

1954

90%

News X

265

615

132%

In Mega Cities, which is core TG from a marketer's perspective, the pecking order of the English news channels saw some changes. While Republic TV continued to lead the pack, India Today TV jumped at No. 2 followed by Times Now. Mirror Now and WION were ahead of CNN-News18 and NDTV 24x7.

Avg Weekly Imp (000)

NCCS 22+ M AB | Mega Cities

Channel

2020W12

Republic TV

763

India Today Television

583

Times Now

509

Mirror Now

219

VION

201

CNN News18

195

NDTV 24x7

162

News X

17

Info@BestMediaInfo.com

Republic TV lockdown Republic TV decisively leads English news genre
Advertisment