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Doordarshan becomes most-watched channel across India in Week 13

In Week 13 between March 28 to April 3, 2020, TV viewing grew by 43%, news genre by 251%, Movies by 77% in Week 13 over pre-Covid period between Week 2-4

According to the BARC India viewership data for Week 13 (March 28 to April 3, 2020), Doordarshan became the most-watched channel, riding on the return of classics such as Ramayan and Shaktiman.

Also read: Advertising or no advertising: Do consumers even bother during Covid-19 crisis?

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Top 10 Channels Across Genre : All India (U+R) : 2+ Individuals
Rank Channel Name Weekly Impressions (000s) sum
1 DD National 1596923
2 Sun TV 1306360
3 Dangal 1151414
4 SONY SAB 892566
5 Sony MAX 803023
6 Big Magic 750781
7 Zee Cinema 682751
8 STAR Gold 642375
9 NICK 602369
10 ETV Telugu 582758

Also read: 82% public in favour of extending lockdown in India beyond April 14

 

Also read: India Today TV becomes most-watched English news channel in megacities in Week 13

Highlights of the Week 13:

- Highest TV consumption ever in a week
- News and movies recorded highest ever viewership
- DD becomes most-watched channel across India
- Week 13 growth driven largely by Movies unlike Week 11&12 where growth was driven largely by News
- 1.27 trillion minutes of TV viewing in the latest week, a growth of 4% over week 12
- Reach is stable over Week 12 while ATS has grown
- Average daily reach grew from 560mn in Week 2-4 to 622mn in Week 12 to 627mn in the latest Week 13

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