Gemius Design Studio, 360-degree marketing and branding agency, conceptualised and executed a #GetHighAtHome campaign for trampoline park Woop. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.
#GetHighAtHome asks the audience to take a step towards their fitness regime. The audience has to share a video of themselves jumping, skipping or any such activity 10 times in a row and add their unique twist to execute the jumps. Also, to nominate two of their friends to take up the challenge! Along with challenging, the brand has asked the audience to share their best memories by using #ILoveWoop at Woop and the best entries would get a voucher from the brand.
"Our aim is to make the people relive the exciting and adventurous memories they shared at Woop! with their friends and family, even while they are amid these times. Everyone can participate by simply posting a picture with the hashtag #ILoveWoop and stand to win amazing vouchers, with an added bonus of getting featured on Woop's official Instagram handle," said Saurabh Pacheriwal, Co-founder, Gemius.
Rajat Mahindru, Co-founder of Woop, said, "It is very easy to miss out on staying healthy and keeping your body moving during this time and we wanted to ensure that everyone maintained their fitness throughout the lockdown. We have a few tricks up our sleeves to get everyone jumping and having fun at home in no time. Staying fit doesn't have to be tiring and boring. With our campaign, people can stay on their toes and bring out their A-game, with an added incentive of winning free Woop credits worth Rs 500."
A lot many challenges will be coming on Woop social media platforms for the remaining days of lockdown to make sure its audience can #GetHigh on entertainment with Woop.