In line with ITCâ€™s credo of â€˜Nation First â€“ Sab Saath Badheinâ€™, which focuses on inclusive and sustainable progress, particularly of vulnerable sections many of whom reside in rural India, the company has geared its value-chain to lend support to the Government in its efforts to fight the Covid-19 threat.
ITC is setting up a contingency fund of Rs 150 crore to address and manage the challenges arising out of this adversity. This fund will be utilised primarily to provide relief to the vulnerable and most needy sections of society who have been harshly impacted by the pandemic and have faced significant disruption in their livelihoods.
In addition, the fund will collaborate with district authorities to provide assistance to the district health and rural healthcare eco-system that reaches out to the weakest sections of society.
The resources under this fund will be also be channelised towards the protection and well-being of the ground forces who are doing commendable work to reach medicines, groceries, other essential goods and sourcing of agri-commodities for people across the country during the lockdown, by providing protective personal gear and hygiene products to such frontline warriors.
ITC is working with state authorities and local administration to ensure that manufacturing and distribution activities continue uninterrupted with bare minimum people by practicing restraint and social isolation.