As soon as the planned price hike for its soap product was announced by Hindustan Unilever Limited on Wednesday, March 18, social media users started criticising the move and #BoycottHUL started trending on Twitter.
Even as HUL quickly reacted to the allegations of profiteering and called it out as a malicious effort, it announced Friday that the company will be reducing the prices of sanitisers, liquid handwash and floor cleaners.
The company also pledged Rs 100 crore to help in the fight against coronavirus.
“In the public interest, HUL is reducing the prices of Lifebuoy sanitizers, Lifebuoy Liquid handwash and Domex floor cleaners by 15%. We are commencing production of these reduced priced products immediately and these will be available in the market in the next few weeks. HUL has also ramped up the production of Lifebuoy sanitizers, Lifebuoy Handwash liquid and Domex Floor Cleaners and is committed to scaling it up even further in the coming weeks,” the company said in a press statement.
HUL said that it will donate 2 crores pieces of Lifebuoy soaps in the next few months to the sections of the society which need it the most.
HUL will partner with medical institutions that are providing testing and care facilities to affected people and provide them free supplies of sanitation and hygiene products such as hand sanitizers, bar soaps and floor cleaners. HUL will donate Rs 10 crore to upgrade the health care facilities in testing centres and hospitals.
Sanjiv Mehta, Chairman and Managing Director, HUL, said, “In a crisis like this, Companies have a big role to play. We are working closely with the Governments and our partners to ensure that we overcome this global health crisis together.”
The Company said it will create large scale awareness about protective measures through mass communication to drive home the message of social distancing and hygiene which is critical for us as a nation to fight this virus.
“HUL is taking all necessary measures to protect the interests of its employees, support staff, distributors and partners during these difficult times,” the statement said.