In the past few years, India has witnessed a rapid rise in its internet consumption, leading to the emergence of voice technology and the ways in which it is consumed across the country. There is a dire need to understand how the audiences interact and perceive voice technology with an increase in its adoption and growing usage across India. From voice-assistant-enabled feature phones to connected devices like Alexa and Google Home, the ecosystem is taking an encouraging turn, and thus, opening up much more avenues for brands and businesses.
WATConsult, the digital agency from the house of Dentsu Aegis Network India (DAN), under its market research division, Recogn, has launched its latest report, titled ‘Voice Technology in India: Now and Future - Consumer and business perspective’. The main objective of this report is to share deep insights on voice-tech usage patterns, to consult brands and to help businesses make better decisions. The report focuses on the market of voice technology in India, the perception of voice assistants, home management with the use of voice and data security concerns. It also highlights the usage patterns of voice-tech across most-used voice assistants, including shopping recommendations.
The agency has integrated with Google Assistant for the launch of this report and will be made available with a bot command.
Below are some of the key findings from the report:
Heeru Dingra, CEO, WATConsult, said, “We are glad to bring across our latest report in the space of voice technology and have for the first time integrated our report with Google Assistant. Voice marketing has indeed changed the dynamics of the digital marketing landscape and is growing at a fast pace. This report is a one-stop store for brands and industry leaders to understand the growing crescendos of the voice-tech market, giving them a detailed analysis of user behaviour and patterns to abide by.”
The report can be viewed on www.watconsult.com/watinsights/voice
One can also download the report by saying “Talk to Voice technology in India report” to your Google Assistant.