Smartphone brand iQOO, which recently announced its entry in India, has announced Virat Kohli as its new brand ambassador.
Focussed on high-performance, iQOO represents brave and competitive winners who choose their passions and outperform all obstacles to set new benchmarks. With Kohli, iQOO seeks to touch the hearts of today‚Äôs young, energetic and performance focussed generation.
Kohli will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand's social media handles/ channels and Flipkart. The second leg is scheduled to go live at the launch on February 25 across digital, print and Flipkart. The campaign will be on air during IPL season, and aims to inspire those who are willing to push their limits and will not let any barrier stop them from achieving their quest.
Gagan Arora, Director, Marketing, iQOO, said, ‚ÄúAs a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand‚Äôs personality, and we are pleased with him being the face of iQOO. We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.‚ÄĚ
Speaking on the brand association, Kohli said, ‚ÄúI am really excited to associate with iQOO. As an athlete, I have always believed in constantly pushing the boundaries and raising the standard of performance. iQOO, as a brand, appears to be determined to bring value to the smartphone market through high-performance smartphones. And I am excited to be a part of this quest.‚ÄĚ
iQOO is soon going to launch its first product for the Indian market on February 25. The device will address the needs of today‚Äôs smartphone fanatics who desire lag-free experience, unparalleled gaming capabilities and uninterrupted content consumption.
The essence of iQOO products is speed.¬† iQOO offers innovative solutions that make it easy for users to get the most out of their device. Supported by industry-leading 5G technology, the iQOO brand is built for the fast-moving generation. Blending superior performance with a sleek design, iQOO handsets are equipped with powerful processors and sharp displays, enabling a seamless experience for its users.
iQOO stands for ‚ÄúI Quest On and On‚ÄĚ, reflecting how the brand relentlessly pushes the limits of technology.