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Unilever’s Suave receives PETA's ‘cruelty-free’ accreditation

Suave is the latest brand in Unilever’s portfolio to achieve cruelty-free status from PETA. The ‘cruelty-free’ logo will soon appear on Suave’s packaging

Unilever’s beauty brand Suave has received a ‘cruelty-free’ accreditation from PETA (People for the Ethical Treatment of Animals). Unilever has also been listed by PETA as a company ‘working for regulatory change’.

Berengere Loubatier, Senior Brand Director, Suave, said they are proud to be recognised by PETA. “We are delighted to be part of PETA’s ‘Beauty Without Bunnies’ programme. Suave is known for its high-quality beauty products made accessible to all since 1937. Our consumers care about animals and so do we! That is why we are proud to be certified cruelty-free by PETA and continue to offer high quality beauty products,” she said.

Kathy Guillermo, Senior Vice-President, PETA, said they welcome Suave and Unilever’s commitment to end animal testing. “Millions of PETA supporters and consumers everywhere will be delighted by this news,” she added.

Julia Fentem, Head of Unilever’s Safety and Environmental Assurance Centre, said, “Unilever supports calls for a global ban on animal testing for cosmetics and Suave becoming -certified is another important proof point of our commitment.”

Suave is one of the many companies of Unilever to hold the tag. Earlier, Unilever's Dove, Simple, St. Ives, Love Beauty and Planet and Love Home and Planet have all been added to PETA’s ‘Beauty Without Bunnies’ list of certified brands.

Unilever says they have been working towards finding alternatives to animal testing from the past 30 years. In 2018, Unilever entered a multi-year collaboration with AFSA (Animal-Free Safety Assessment) to develop capabilities for its scientists and others to develop safety cosmetics that can be based on non-animal testing methods.

They also received the Humane Society’s Corporate Consciousness Award recently.  The honour marked Unilever's industry-leading global leadership to end animal testing and long history of collaboration with the Humane Society International (HSI).

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