Lowe Lintas has appointed Puneet Kapoor as its new Regional Creative Officer. He will work form Lowe Lintas Bangalore office. Kapoor previously worked with McCann Worldgroup where he was Head of Creative, South.
Kapoor said "Lowe Lintas Bangalore has been such a stellar office for many years, spewing out one great campaign after the other. Itâ€™s a great challenge to add thunder to the impressive repertoire of work and I am really looking forward to collaboration with the teams and clients to do some iconic work."
With over 20 years in the industry, campaigns created under his leadership have won many awards and shortlists at prestigious shows.
Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group, said, â€śWe have had a legacy of great creative people from Bangalore. We have also had the best of brand work originating out of Bangalore. The connection is more than obvious. We had been on the lookout for someone who was both entrenched in solid brand work and had the more recent portfolio of engaging and contemporary digital conversations. In Puneet we found that and more. A really great team guy and intuitive leader. We are blessed and bonussed!â€ť
Kapoor has spearheaded the new-age launch campaigns of Unacademy, Udaan, redBus, Myntra, Xiaomi smartphone, MiTV and BankBazaar, apart from campaigns on Britannia (Good Day, Treat & Bourbon), TVS Apache and ITC Foods. His work on Maricoâ€™s Saffola and Parachute Coconut Oil, Perfetti and Coca-Cola has been celebrated at prominent award shows. He has also been a creative entrepreneur in the past and had founded Eleven Brandworks in 2008.
Sagar Kapoor, CCO, Lowe Lintas, said, "Besides his experience, Puneet gets with him truly infectious energy. He is excited about making brands bigger and more popular. He has shown considerable expertise in the Southern region, again working on brands that have a national footprint. We are looking forward to taking the office and our brand partners to the next level."