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MX Player launches nine hyper-casual games on its platform

The OTT platform also introduces a loyalty programme that rewards its core users with virtual currency ‘MX Coins’, through which MX users will get various benefits like access to premium content, exclusive benefits and participation in in-game tournaments

Times Internet-owned MX Player has announced its in-app gaming feature that will host nine hyper-casual, easy to learn games that one can enjoy even without data or internet access on android phones.

The games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide and Plus Minus.

The app is further enhancing the platform experience by introducing a loyalty programme that rewards its core users with ‘MX Coins’. Through this virtual currency, MX users will get various benefits like access to premium content, exclusive benefits and discounts on some of the brands like PayTM, Myntra, Oyo, Fasos, Box8, Grofers, Zivame, Cult.fit, ixigo, Zoomcar, 1mg, EaseMyTrip and many more and, participation in-game tournaments with the opportunity to win real cash.

Karan Bedi

Elaborating, Karan Bedi, CEO, MX Player, said, “Our vision is to fulfil every entertainment need of our user base and adding gaming as a feature to our platform is yet another step in that direction. We are constantly striving to push the envelope — be it with our selection of originals, our curated library of diverse premium content. By integrating audio music and now gaming, we are remaining true to our vision of ‘everytainment’. With this move, we want to engage with the nearly 300 million online gamers in India, while also giving our existing users an engaging and fresh experience. By the end of the financial year, we will have at least 30 games live on our platform.”

Vivek Jain

Vivek Jain, COO at MX Player, added, “Our customers are overwhelmingly telling us that they want more entertainment use cases in the app. We are humbled by the rate at which video streaming and audio music is being adopted. We are very bullish about the gaming industry in India and expect it to exceed $5 billion by 2022. We will continue to invest in not only building more India-specific games but also in building new and innovative platform features on top-of-gaming like tournaments, one-on-one battles and various social features to make the experience more engaging.”         

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