Advertising agency Cheil India has bagged the integrated communication duties for Greenpanel Industries, the manufacturer of wood panels.
The account was awarded to Cheil after a multi-agency pitch.
Greenpanel is a leading producer of MDF in the country with state-of-the-art manufacturing plants in Uttarakhand and Andhra Pradesh producing medium density fibre boards (MDF), plywood, block boards, veneers, wood floors and doors. Greenpanel’s manufacturing facility in Pantnagar, Rudrapur, is the first-of-its-kind in India. It uses best-in-class European machinery for processes from wood chipping to refining wood fibre and continuous pressing.
Shobhan Mittal, Managing Director and CEO, Greenpanel, said, “With more furniture giants expanding in India, there is an increased demand for MDF products. Our single-minded mission is to provide new generation wood solutions to the end consumers. Finding the right communication partner who intuitively aligns with our mission was vital for us. In Cheil team, we found the zeal to continuously innovate keeping the consumer in the forefront. We are delighted to have Cheil India on board.”
Vikas Kumar Jha, Vice-President, Marketing, Greenpanel, said, “The Cheil team impressed us with a stringent strategy and a coherent and creative approach during the pitch process. We are really looking forward to a rewarding and impactful partnership with them.”
Jaibeer Ahmed, Senior Vice-President, Cheil India, said, “Greenpanel is one of its kind in the sector. As their partner, we really look forward to adding value to their business by providing unique business solutions and helping them carve a niche for themselves in the market.”